If you’re working with a skimpy, unfinished business plan, you may be sabotaging your marketing plans by making decisions based on faulty conclusions

Since the beginning of the year, we have been experimenting with Facebook (Meta) advertising and letting you look over our shoulder. There was a bump in our road, so take a look:

If you’re running a business, you have certainly heard about SEO, social media marketing, and content marketing. But how sure are you about what this means and what you should do?

We have been talking a lot about how to create a Facebook (or Meta) ad and how to track that ad’s effectiveness, but let’s take a step back and think about your ad’s audience.

When an entrepreneur is just starting out and there is simply no money, a free website may be the only option. But know the trade-offs and plan to trade up as soon as possible.

Facebook Ads is loaded with reports and last time we gave a brief overview of what you’ll find. Today, we’ll look at our actual numbers and make some decisions.

Newsletters have been around for forever and there’s a reason for that. They work. If you don’t have a newsletter for your company, it’s time to reconsider.

The only way to tell if your ad is working is to measure. Fortunately, Meta (or Facebook, if you prefer) measures your ad a zillion ways. Now, you just have to read them all!

Friend, client, and evolutionary astrologer Gaye Mack was just published in her industry magazine. Congratulations! And a great object lesson in internet marketing. When you have news (big or small), here's what you do: 

Clients are intelligent men and women, successful in their chosen fields. When they refuse marketing advice, we take the time to explain it in a different way.