To Get Your Business Seen Online, Start with these First Steps To Get Your Business Seen Online, Start with these First Steps Kate Gingold / Tuesday, September 12, 2023 0 947 Article rating: 4.0 Yes, there are many strategies to improve your online visibility. But all Search Engine Optimization starts with these steps first: Read more
Poor Search Engine Results? Look at What You Have Compared to What You Need. Poor Search Engine Results? Look at What You Have Compared to What You Need. Kate Gingold / Monday, September 4, 2023 0 960 Article rating: 4.0 We held a webinar, Getting Found Online in 2023, which outlined the steps to improve your website’s SEO. Here’s how you can use the replay as a checklist for the tasks you still need to do: Read more
A Brief History of the Facebook “Like” Button and its Effect on Marketing A Brief History of the Facebook “Like” Button and its Effect on Marketing The Sprocket Team / Tuesday, August 29, 2023 0 2528 Article rating: 4.5 They used to say a “dog year” was equal to seven human years. I suspect it’s the reverse for “social media marketing years” because of the bewildering speed of updates. How much do you recall about Facebook? Read more
Is Your Business Website a Needle Hidden Under the Internet Haystack? Is Your Business Website a Needle Hidden Under the Internet Haystack? Kate Gingold / Monday, August 21, 2023 0 1248 Article rating: 4.0 Your website is one of 1.13 billion websites currently on the internet. This is why SEO guidance is important. Read more
How Can You Market Your Business if You Can't Answer These Basic Questions? How Can You Market Your Business if You Can't Answer These Basic Questions? Kate Gingold / Tuesday, August 15, 2023 0 957 Article rating: 5.0 If you’re working with a skimpy, unfinished business plan, you may be sabotaging your marketing plans by making decisions based on faulty conclusions Read more
When You Lead the Horse to the Water, But It Still Won't Drink When You Lead the Horse to the Water, But It Still Won't Drink Sixteenth in a series Kate Gingold / Monday, August 7, 2023 2 1049 Article rating: 4.0 Since the beginning of the year, we have been experimenting with Facebook (Meta) advertising and letting you look over our shoulder. There was a bump in our road, so take a look: Read more
SEO, Social Media Marketing, and Content Marketing - Why Your Business Needs All Three SEO, Social Media Marketing, and Content Marketing - Why Your Business Needs All Three The Sprocket Team / Tuesday, August 1, 2023 0 1042 Article rating: 4.0 If you’re running a business, you have certainly heard about SEO, social media marketing, and content marketing. But how sure are you about what this means and what you should do? Read more
Getting Your Facebook Ads in Front of the Right Audience Getting Your Facebook Ads in Front of the Right Audience Fifteenth in a series Kate Gingold / Monday, July 24, 2023 0 815 Article rating: 3.0 We have been talking a lot about how to create a Facebook (or Meta) ad and how to track that ad’s effectiveness, but let’s take a step back and think about your ad’s audience. Read more
Know How Much You Will Pay for that "Free" Website before Starting Know How Much You Will Pay for that "Free" Website before Starting The Sprocket Report Kate Gingold / Tuesday, July 18, 2023 0 1109 Article rating: 4.0 When an entrepreneur is just starting out and there is simply no money, a free website may be the only option. But know the trade-offs and plan to trade up as soon as possible. Read more
Armed with Information, Let's Make Sense of Our Facebook Ad Data Armed with Information, Let's Make Sense of Our Facebook Ad Data Fourteenth in a series Kate Gingold / Monday, July 10, 2023 0 961 Article rating: 3.5 Facebook Ads is loaded with reports and last time we gave a brief overview of what you’ll find. Today, we’ll look at our actual numbers and make some decisions. Read more