One of the decisions small business owners need to make is whether to create a Facebook Page, start a Facebook Group, or just stick with their current Facebook Profile. Here are highlights of the differences:

Last time, we focused on the prep work before launching a Facebook ad. Now let’s look at creating the ad itself. It may seem simple, but it's quite complex.

Social Media continues to be a powerful tool in your marketing toolbox. Are you making the most of it to promote your business?

Facebook Ads are a great sandbox for experimenting with pay-to-play marketing. Start strong by applying this optimal mix of advice, which is both tried-and-true and up-to-date.

If you let it, social media for your business can turn into a total waste of time. Employing more efficient processes promotes better discipline. Here’s how to work smarter.

Over the last months, we’ve explained how to ground your website with best-practices Search Engine Optimization and solid messaging. Paid advertising is next on the list. So which should you choose?

Truthfully, there are lots of reasons why marketing with email is so successful, but just these two should be enough to win you over. 

You already use online directories as a consumer – as do your customers. So are you making the most of these advantages for your own business?

Email marketing is STILL not dead. Back in 2015, I said that “email marketing is kind of huge right now” and it’s only become more important since. So what are the current best-practice trends? 

How do you push your business without being so pushy that you push customers away? Read on for guidelines for building the right kind of brand recognition, the kind that encourages sales.