Is Google giving your website ranking a spanking? SEO terms may be labeled “black hat” or “white hat,” but the strategies for search engine marketing are still very gray.

Facebook changed its name in October of 2021. Wondering if the changes will impact how you use Facebook for social media marketing?

Content is still king, as they say, so it’s essential to put effort into your blogging. Fortunately, the basic guidelines in this article can simplify your work.

Maybe you already know how to avoid phishing scams, but while there are still folks unwittingly exploited, all of us should keep sharing tips like this for thwarting the bad guys:

Whether it’s in romance or commerce, people hate being sold a bill of goods. Still, they are in love with buying and your marketing technique is important to winning customers over. 

Two different articles from GovTech Today caught my eye, and that's tough to do since I get a couple hundred emails a day! Filling out a paper form and faxing it to a company or government office is still a thing! It's bad for business, deteriorates trust, and we're so beyond that. Here's how to join the 2020's...

On the internet, your rival is not just the shop down the street but also mega-stores around the world. When the playing field is so not level, how can small biz compete?

While it’s never a good idea to blatantly copy what your competition is doing, it’s only smart to study them so you can avoid making the same mistakes. Here are five things to look for on the websites of your rivals:

Probably neither of us really want to attract Ms. Kardashian, but we do want to craft headlines that encourage further reading. Here’s how we decided to go with this one:

The first step of any advertising campaign is to determine your target market. If only someone had already identified that target market and primed it for your marketing message. Oh, wait – they did!