Search Terms, also known as Keywords, are used by people to find your website. It’s important to choose the right ones, use them wisely, and check that they are working as expected. Here are some tips for completing these three tasks:

Not every “SEO Expert” is a snake oil salesman, but unfortunately, there are quite a few of them out there. Business owners need to realize that Search Engine Optimization is a process, not a magic cream to rub on your website for instant success.

“Go with WordPress!” they tell you when you’re ready to launch your business or not-for-profit website. So should you do-it-yourself or get help? Read on for the pros and cons.

Your business is not a part of some top-secret society. If you’re selling purses, go ahead and ask people to buy purses. Still, a surprising number of websites forget to include a specific Call To Action.

Everyone knows what “ASSUME” really means, so you should always spell out the details for your customers. Even after a year of uncertainty, COVID-related changes are still happening, so here’s a checklist for keeping your patrons informed:

Months of lock-down. Employee issues. Constantly changing guidelines. Refreshing your website may be way down on your To Do list, but prospective customers are coming back in droves and want to know if you’re still in business. Here’s a quick checklist for updating a stale website

A recent email sent by digital marketing guru Neil Patel prompted a question asking what WordPress plugins Sprocket Websites uses. So Jim and Don reviewed Neil’s review.

Back when I had only a few weeks’ practice doing Facebook ads, I remember being impressed by the results. Since then, I have racked up years of experience creating and running Facebook ads for clients, so let me tell you what I have found:  Results. 

The book “If It Wasn’t for the Customers I Would Really Like this Job” was published in 2011 and back in 1994, the “Clerks” movie said the same, albeit less politely. But we should really be thankful for our difficult-to-please clients.