Don’t blink! The “lazy days of summer” will soon be over. But while they are here, this is the perfect time to prep your holiday marketing strategy.   

Yes, these thoughts on marketing have been tried so often that they are trite, but that doesn’t make them less true! It’s best to just accept the facts – and take advantage of them.  

With your business’ marketing and even sales online, it’s imperative you figure out how people find you. So let’s take a closer look at search queries. 

While the craze for infographics peaked a few years ago, their appeal is still strong enough that you should consider creating your own. Here are a few tools to help you get started:

Search Terms, also known as Keywords, are used by people to find your website. It’s important to choose the right ones, use them wisely, and check that they are working as expected. Here are some tips for completing these three tasks:

Not every “SEO Expert” is a snake oil salesman, but unfortunately, there are quite a few of them out there. Business owners need to realize that Search Engine Optimization is a process, not a magic cream to rub on your website for instant success.

“Go with WordPress!” they tell you when you’re ready to launch your business or not-for-profit website. So should you do-it-yourself or get help? Read on for the pros and cons.

Your business is not a part of some top-secret society. If you’re selling purses, go ahead and ask people to buy purses. Still, a surprising number of websites forget to include a specific Call To Action.

Everyone knows what “ASSUME” really means, so you should always spell out the details for your customers. Even after a year of uncertainty, COVID-related changes are still happening, so here’s a checklist for keeping your patrons informed:

Months of lock-down. Employee issues. Constantly changing guidelines. Refreshing your website may be way down on your To Do list, but prospective customers are coming back in droves and want to know if you’re still in business. Here’s a quick checklist for updating a stale website