Do you have big plans for your business in 2017? In January lots of folks plan to launch new blogs that they swear to keep updated this time around. One great incentive for writing posts is having readers, so here are three tips for creating a better blog.

All marketing gurus during the past few years have exhorted business and not-for-profit managers to upgrade their old websites to mobile-friendly ones. Many pooh-poohed the need and claimed their customers weren’t mobile users. Were they right all along?

A custom coded website may sound like the platinum standard, but that doesn’t mean it’s the right solution for your business or organization. Understand what “custom code” really means to reduce unpleasant surprises and make the right decision.

Whether consciously or not, “WIIFM?”(or What’s In It For Me?) is the question we all ask all the time. Some of the Sprocket team attended DNNcon in Baltimore last week, but why should you care? Read on for three actionable take-aways from the con for business owners and not-for-profit managers like you.

Driving traffic to your website should be the goal of every business and organization. But if you look at Analytics once a month and wonder why, even with all your marketing efforts, website traffic isn’t increasing, it may be that you’re sabotaging yourself.

We started writing this post three weeks ago. Then Jim Davis’ recent article in The Daily Herald serendipitously dropped. It’s official news, folks! Everyone should measure their marketing!

Planning a not-for-profit event? Do you have a speaking engagement coming up? What about that store-wide sale you’re holding? To pull off any of these successfully, your audience needs to get the news. So stop making it so difficult for them!

Planning a new website? Committed to a weekly blog post or more active digital marketing? Whatever goals you have for your business in 2016, there is one key resolution every one of us should make – and keep.

When it’s time to build something around the house, how do you choose the right carpenter? What about when it’s time to build your website? When you’re working with a professional, you’ll get better results if you take time to learn a bit about how the job will be done.