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What Was There for You at DNNcon?
Kate Gingold
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What Was There for You at DNNcon?

The Sprocket Report

Whether consciously or not, “WIIFM?”(or What’s In It For Me?) is the question we all ask all the time. Some of the Sprocket team attended DNNcon in Baltimore last week, but why should you care? Read on for three actionable take-aways from the con for business owners and not-for-profit managers like you.


Replicating your current website

Many large organizations, particularly those with their own IT departments, long ago invested in Microsoft technology. Naturally that’s the platform they’re most comfortable using, but often they wind up muddling along with a legacy website that uses different technology because everybody likes the look of the current site and doesn’t want to change it.


DNN is based on Microsoft’s .NET technology and the Sprocket team brushed up on tools at DNNcon that will satisfy both your marketing and your IT departments. These theme tools and strategies make it easier than ever to replicate your current site on the DNN Platform so it looks and acts the same for your visitors, but will be simple for your IT department to manage.


Supervising your website’s content providers

In the old days, you had to submit your content to the webmaster which would get published when he got around to it. Nowadays, content on your site is probably provided and published by multiple admins or volunteers which increases the opportunity for errors of all sizes.


One of the topics at DNNcon was the use of logins, authors and permissions. The DNN hierarchy lets you regulate the access level of the users of your website. You can permit someone to add events or news while limiting their authority to make greater changes, keeping you in control.


Getting a second shot with your Adwords campaign

If you currently utilize Adwords or are considering an Adwords campaign, wouldn’t you love to have a second opportunity to get in front of a prospective customer?


The Sprocket team attended a session on remarketing that will give you that second opportunity. Your DNN website could include a bit of code that notes when someone visits your site. Later, when your visitor is browsing other sites that use the Google Display Network, your ad will show up because they showed an interest earlier.


The Sprocket team learned lots of techie stuff and did some great networking that will help us grow as a company. But DNNcon was most important because of what was in it for YOU. Contact us today to talk about what we can do for your website.

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Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
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Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.


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