Fresh content is a must. With daily posting and an ever-shifting newsfeed, encouraging users to share their own content about your brand is a great (free) way to increase brand awareness and boost positive reviews on your business and products. What is the secret to drawing in customers to post their own user generated content to your pages and about your brands? 

Let's take a look back at your favorite articles of 2018. Revisit your favorites and catch up on any you may have missed along the way.

If you’re a marketer or a business owner, you obviously have an idea of the approach you are taking to market your business or products. Recently, we’ve been hearing more and more about multichannel marketing and omnichannel marketing. 

The holiday frenzy has begun, and small businesses are frantically searching for the best ways to promote their businesses online. There are a ton of marketing options, which is a good thing, but it can be confusing for people marketing their businesses to wade through the options and determine what the best fit for them is. For those businesses who are trying to reach customers physically near their stores, meet Facebook’s “Reach Ads”. 

Facebook advertising is a large focus of many online marketing efforts currently. Marketers are tracking the benefits of advertising on Facebook, figuring out the best ways to post and evaluating what advertising methods are most lucrative and efficient. When it comes to Facebook advertising, the question that tends to come up is: What is better? Boosted posts or traditional Facebook ads?

RIP to organic reach for businesses on Facebook. It is true that, if you want your content to be seen by customers, you’re going to have to pay to play. Even though social media marketing hasn’t been around all that long (if you consider roughly a decade a short amount of time), this is still a very hard pill to swallow for most marketers and businesses alike. Change is hard. The algorithm has changed already though. Now it’s time for the rest of us to catch up.

With the huge leap in popularity in recent years, it’s no wonder that Instagram is expanding its capabilities to include new tools to help people buy and sell on the platform. People are flocking to Instagram to find influencers and brands that are touting the products that they love. Instagram has made the process of buying through Instagram easy by setting up “shopping” through your business as long as your account fulfills certain requirements.

I’ve been using the free version of the program Canva for a few years now. Canva is a tool that allows you to easily create a never-ending amount of graphics. With Canva, you can design everything from social media graphics to blog graphics to ads to flyers to menus to presentations and everything in between.  They offer everything in one place that you need to create beautiful designs. They have countless layouts, millions of images, filters, fonts, templates, icons, shapes and more.

It seems funny to even consider that a marketing approach on Facebook would be outdated. However, now that a decade has passed, there have definitely been enough significant changes and shifts to the way Facebook handles business that you need to be aware of your marketing standing. Are you keeping up with the times? Is your approach stale?

Marketing from one small business to the next is always going to vary a bit. With the ever-growing importance of incorporating paid advertising into Facebook strategy for your business, some businesses may be left wondering how to best market their products or services. For authors, there are tools in Facebook Ads that offer great ways to target your most relevant potential readers.