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Using User Generated Content for Great Reviews and Brand Awareness

DIY Sprocket Solutions

The Sprocket Team 0 2438 Article rating: 4.0

Fresh content is a must. With daily posting and an ever-shifting newsfeed, encouraging users to share their own content about your brand is a great (free) way to increase brand awareness and boost positive reviews on your business and products. What is the secret to drawing in customers to post their own user generated content to your pages and about your brands? 

Holiday Marketing: Using Facebook Reach Ads to Target Local Customers

DIY Sprocket Solutions

The Sprocket Team 0 2233 Article rating: 5.0

The holiday frenzy has begun, and small businesses are frantically searching for the best ways to promote their businesses online. There are a ton of marketing options, which is a good thing, but it can be confusing for people marketing their businesses to wade through the options and determine what the best fit for them is. For those businesses who are trying to reach customers physically near their stores, meet Facebook’s “Reach Ads”. 

Facebook Boosted Posts vs Facebook Ads

DIY Sprocket Solutions

The Sprocket Team 0 2559 Article rating: 4.5

Facebook advertising is a large focus of many online marketing efforts currently. Marketers are tracking the benefits of advertising on Facebook, figuring out the best ways to post and evaluating what advertising methods are most lucrative and efficient. When it comes to Facebook advertising, the question that tends to come up is: What is better? Boosted posts or traditional Facebook ads?

Facebook: Not All Paid Advertising Should be Ads

DIY Sprocket Solutions

The Sprocket Team 0 2452 Article rating: 4.0

RIP to organic reach for businesses on Facebook. It is true that, if you want your content to be seen by customers, you’re going to have to pay to play. Even though social media marketing hasn’t been around all that long (if you consider roughly a decade a short amount of time), this is still a very hard pill to swallow for most marketers and businesses alike. Change is hard. The algorithm has changed already though. Now it’s time for the rest of us to catch up.


Set Up Shopping on Your Instagram Account: Sell Directly to Customers

DIY Sprocket Solutions

The Sprocket Team 1 2428 Article rating: 3.7

With the huge leap in popularity in recent years, it’s no wonder that Instagram is expanding its capabilities to include new tools to help people buy and sell on the platform. People are flocking to Instagram to find influencers and brands that are touting the products that they love. Instagram has made the process of buying through Instagram easy by setting up “shopping” through your business as long as your account fulfills certain requirements.

Marketing Tools: Using Canva for Work

DIY Sprocket Solutions

The Sprocket Team 0 7639 Article rating: 4.5

I’ve been using the free version of the program Canva for a few years now. Canva is a tool that allows you to easily create a never-ending amount of graphics. With Canva, you can design everything from social media graphics to blog graphics to ads to flyers to menus to presentations and everything in between.  They offer everything in one place that you need to create beautiful designs. They have countless layouts, millions of images, filters, fonts, templates, icons, shapes and more.


Is Your Approach to Marketing on Facebook Outdated?

DIY Sprocket Solutions

The Sprocket Team 0 3326 Article rating: 4.5

It seems funny to even consider that a marketing approach on Facebook would be outdated. However, now that a decade has passed, there have definitely been enough significant changes and shifts to the way Facebook handles business that you need to be aware of your marketing standing. Are you keeping up with the times? Is your approach stale?

Tips for Advertising Your Book with Facebook Ad

DIY Sprocket Solutions

The Sprocket Team 0 2568 Article rating: 4.5

Marketing from one small business to the next is always going to vary a bit. With the ever-growing importance of incorporating paid advertising into Facebook strategy for your business, some businesses may be left wondering how to best market their products or services. For authors, there are tools in Facebook Ads that offer great ways to target your most relevant potential readers.


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