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Marketing Tools: Using Canva for Work
DIY Sprocket Solutions
I’ve been using the free version of the program Canva for a few years now. Canva is a tool that allows you to easily create a never-ending amount of graphics. With Canva, you can design everything from social media graphics to blog graphics to ads to flyers to menus to presentations and everything in between. They offer everything in one place that you need to create beautiful designs. They have countless layouts, millions of images, filters, fonts, templates, icons, shapes and more.
From our post on the tool back in 2016:
Canva is a site (and now a great app!) where you can create and edit images and graphics. This is actually the understatement of the year. While Canva does have some options that cost a dollar here for there, there are literally hundreds of free options that get the job done just fine. Canva allows you to create designs using hundreds of different templates, stock photos, vectors, fonts and illustrations. You can edit images using preset filters and other image editing tools. You can also upload your own personal photos and so much more.
After staying happily cheap for several years, I decided to spring for “Canva for Work”. I’ve always been happy with Canva and could only imagine that a paid version would be that much better. Since a majority of what I use Canva for is work, it made sense to pay a small monthly fee for the extra tools. The tool that initially drew me in to “Canva for Work” was their magical resizing tool. Their words, not mine. This one-click tool allows you to take any existing image or graphic and resize it to whatever size you need. They have preset sizes to choose from (Instagram post, Facebook post, Facebook Cover, Pinterest Graphic, LinkedIn Cover, etc.), but you can also choose to resize it to any custom size.
Another great feature is animation. The work tool allows you to incorporate animation into the photos and graphics that you create. They also offer a tool for transparent images. You can download images with transparent backgrounds, like your logos, and place them seamlessly on any image or graphic. Their brand kit allows you to stay cohesive by adding in your colors, your fonts and your logos. You can then use this brand kit to design all photos and graphics moving forward without deviating from your brand.
For someone that is creating graphics for clients or for content on a daily basis, the “Canva for Work” tool is worth it. You have all of the options of the free Canva tool with the added features that social media marketers and content marketers like myself are using every single day. Have you tried either version of Canva yet? What do you think? Comment below!
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Breanne Bannon
Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.
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