Holiday Marketing: Using Facebook Reach Ads to Target Local Customers - Website Design | Naperville | DNN | Social Media | WordPress
× Search

Sprocket Websites - Blog / News / Updates

Holiday Marketing: Using Facebook Reach Ads to Target Local Customers
Breanne Bannon
/ Categories: DIY Sprocket Solutions

Holiday Marketing: Using Facebook Reach Ads to Target Local Customers

DIY Sprocket Solutions

The holiday frenzy has begun, and small businesses are frantically searching for the best ways to promote their businesses online. There are a ton of marketing options, which is a good thing, but it can be confusing for people marketing their businesses to wade through the options and determine what the best fit for them is. For those businesses who are trying to reach customers physically near their stores, meet Facebook’s “Reach Ads”.

Reach ads drive local awareness of your business. What does this mean? People who are around your business location will be targeted to promote your business and increase sales. This does a lot for your marketing strategy. These ads allow you to connect with people who are nearby and more likely to stop in and shop with you and they also help you not to waste ad dollars on people who aren’t within your target area.

These ads offer the ability to target interest groups, languages, behaviors and other demographics. You can also drive specific goals with call to action buttons and highlight promotions that give people incentives to visit your business.

OAS' Take on Why Reach Ads are Different:

[Y]ou might ask: how is this any different than setting impressions as your campaign objective? That also shows your campaign to a wide audience. The answer is that Reach allows you to cap the frequency of your campaigns — in other words, you can limit the number of times each unique person will see your ad. […] By baking in frequency capping, Facebook is allowing you to spread your ad dollars over a larger number of people without compromising the quality or targeting of your campaign.

If you’re in a high traffic area (like a mall, a shopping center, or a downtown area), reach ads could be highly effective in targeting new customers to come in while they are close by. This is the season for shopping and small businesses need to define an approach that meets their goals. The same is true if your business is in a highly populated area. If you want new faces in the store from your own community, then you have to execute advertising campaigns that have local reach.

Consider your goals first before designing your next Facebook ad. If you haven’t attempted more than one type of ad, send out your next campaign with two different objectives in place to see what performs best for your business. Good luck this marketing season!

Previous Article Demystifying Search Engine Optimization
Next Article Is Your Website Trustworthy?
765 Rate this article:
Breanne Bannon

Breanne BannonBreanne Bannon

Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.

Other posts by Breanne Bannon

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Theme picker

Contact author


About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

Read Archived Articles




Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2020 by Sprocket Websites, Inc.
Back To Top