Is Your Website Trustworthy?
Search
× Search

Sprocket Websites - Blog / News / Updates

Is Your Website Trustworthy?
Kate Gingold
/ Categories: The Sprocket Report

If you find this helpful, pay it forward! More after the article...

Is Your Website Trustworthy?

The Sprocket Report

In discussing Search Engine Optimization, we talked last time about how “authenticity” is vital to SEO. Now let’s look the importance of proving your website is trustworthy.

When someone is searching for a product or service that will solve their problem, it’s your job to verify that you are the expert who can help by using the appropriate search terms and providing authentic information. Unfortunately, you can undermine that authenticity if your website isn’t deemed “trustworthy.” 

If your site seems untrustworthy, search engines will not offer it as readily on the results page and prospective customers will be hesitant to believe in the marketing claims of your product or service. There are several website tweaks you can make to help prove to both robots and humans that your offering is worth their while.

Since Google Chrome started labeling websites “Not Secure” this past summer, installing an SSL certificate on your site has become mandatory. How can you say your web page is trustworthy when “Not Secure” is blazoned across the top? The search algorithms also use the lack of SSL when ranking your website.

Links to, from and within your website are also used in ranking. Often folks will link to an outside website when writing blog posts or other content. If that outside site removes that linked page or changes the URL during an upgrade, the link will no longer work. Broken links make your site look untrustworthy.

Having a lot of links to your site used to be important to ranking well in search results, but search robots are more discerning now. Quality rather than quantity is what matters today. That means trying to get links on websites that are already considered “trustworthy” rather than those deemed spammy. 

Some ways to get links include guest blogging or being listed in an industry or chamber of commerce directory. You should know, however, that some websites use “no follow” code so you may not get search engine credit for the link after all. You can thank spammers who gamed the system for ruining this for the rest of us. But humans will still appreciate the quality link and some evidence suggests that perhaps Google notes it as well. 

Finally, edit your content carefully. Like your teachers always warned you, neatness counts. Spelling errors and poor grammar are red flags to search engines who will penalize your website accordingly. 

While there is much more you can do for your SEO, check these basic items first to reinforce your website’s trustworthiness. Too busy to do it yourself? The Sprocket Website team is happy to help! Just give us a call to get started. 

Did you enjoy this article? Was it helpful? Insightful?
Then please share it! Post it on your favorite Social Media platform(s) so your followers see it.
It's easy. Just click on any of the social icons below and we'll do the heavy lifting for you.
Oh yeah, leave a comment below. We'd love to hear from you. Thanks for visiting!

Print
2081 Rate this article:
4.0
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

x
Previous Article Holiday Marketing: Using Facebook Reach Ads to Target Local Customers
Next Article Omnichannel Marketing is the Future

2 comments on article "Is Your Website Trustworthy?"

0
0
Avatar image

Riha

Very professional article. Looking for next article about this. Thanks.


0
0
Avatar image

Milon

very helpful blog.

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author

x

Stay In-The-Know...

Via QR Code

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles

Search

GET SOCIAL

LEARN MORE

Get The Sprocket Report

 

Terms Of UsePrivacy StatementCopyright © 2024 by Sprocket Websites, Inc.
Back To Top