Wondering whether LinkedIn’s Sponsored Content is worth it? I’ve been researching sponsored options and I think it is – for certain advertising goals. Here’s why:

When I wrote about Instagram back in 2015, I said “just have fun with it.” But Instagram has changed quite a bit since those early days and you might be wondering if we’re still having fun. Let’s review:

One of the decisions small business owners need to make is whether to create a Facebook Page, start a Facebook Group, or just stick with their current Facebook Profile. Here are highlights of the differences:

If you let it, social media for your business can turn into a total waste of time. Employing more efficient processes promotes better discipline. Here’s how to work smarter.

Email marketing is STILL not dead. Back in 2015, I said that “email marketing is kind of huge right now” and it’s only become more important since. So what are the current best-practice trends? 

Yes, Black Friday is still seven months away, but you’re not racing with the date, you’re racing with your competition – and don’t you want to win?

Working from home is still work, which still causes stress. Set yourself up for a productive day by planning ahead the day before.

Believe it or not, there are still business websites out there that not only look horrible on a mobile phone, but are impossible to use. That’s not you, is it

It’s common for a small business owner to do three different jobs, but you are still only one person. Read on for some tips on improving your productivity.

Yes, great customer service is important to your business, but have you thought about the customer experience you are delivering?