X (formerly Twitter) advertising can be effective for small businesses in driving engagement and boosting sales, but it can also feel intimidating. Here is a quick overview for your consideration:

Facebook announced Canvas, hailed as the evolution of mobile advertising, in February of 2016. But this is 2024, and Facebook Canvas is now Meta Instant Experience, so let’s take another look.

When a small business budget can’t stretch any further, the small biz owner looks for free tools to help with social media marketing. Here’s an update to some tools I reviewed in 2016.

Very young officemates may think Facebook always had a choice of reactions, but it was wasn't that long ago that “Like” reigned supreme. Take a stroll down Facebook’s Memory Lane with me:

Instagram contests increase engagement and get people talking about your business, but a contest needs careful planning to be successful. Here’s what you should know to get started:

You probably already know the answer to this, but let’s also talk about the audience your business wants to engage with before you jump on a social media platform.

Everyone and their mother have mobile phones in their pockets, but judging by the number of bad mobile websites, it's hard to believe. Is yours one of the annoying ones?

Eight years ago, I wrote about what social media marketing trends were being predicted for 2016 and thought it might be interesting to see how much has – or hasn’t – changed since.

Did Facebook just update its algorithm? Maybe. Probably. And more changes will come. That’s why a Facebook page should be optimized just like a website. Is yours?