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Tips Free Facebook Tools for Facebook Marketing in 2025
Facebook is still one of the top social media platforms for businesses, but there have been a lot of changes since we wrote about free marketing tools in 2016. Here’s an update:
If you're running a social media marketing campaign, chances are you're marketing on Facebook. And whether you’re a seasoned pro or just starting, it’s always a good idea to revisit your strategy and find ways to optimize your marketing performance. Here are some must-have free tools we’ve been loving in 2025.
Canva for Visual Content
If you’re not using Canva yet, you’re missing out. This design tool has improved over the years, making it easier than ever to create great graphics for your Facebook posts, ads, and stories. While there are some premium features, Canva still offers tons of free templates, stock photos, fonts, and design elements that are more than enough to make your visuals stand out. Plus, with its AI-powered design suggestions, you can create professional-looking content in minutes.
SweepWidget for Facebook Contests
Looking to run giveaways and contests to engage your audience? Then check out SweepWidget, a fantastic free tool to help boost engagement and grow your followers with minimal effort. It allows you to run sweepstakes, giveaways, and even quiz-style contests right on your Facebook page. The free version lets you create simple yet effective contests, while the premium version unlocks even more customization options.
Meta Business Suite Insights for Analytics
If you’re running Facebook Ads, understanding what’s working and what’s not is crucial. Meta Business Suite Insights (formerly Facebook Ads Compass) is a powerful free tool that gives you detailed reports on your ad performance. It breaks down key metrics like audience demographics, engagement, and ad placements, helping you make data-driven decisions. This tool has evolved to provide even deeper insights, making it easier to refine your ad strategy and get the best return on your investment.
ChatGPT for Social Media Copy
AI continues to change the game in 2025, and ChatGPT can now assist you in creating engaging Facebook posts, ad copy, and even automated responses for your business page. While the pro version comes with advanced features, the free version still gives you plenty of tools to enhance your content strategy and customer interactions.
Trying out the free tools first or experimenting with free trials lets you see which ones you like before signing up for a subscription. There’s no point in paying for something you aren’t actually going to use, right? And as always, take a hard look at your websites before you start putting a lot of effort into driving traffic there. The “buy” decision is made there, so be sure your site is optimized to help your prospective customer make that decision. Contact the Sprocket team today if you need help with that.
Photo by Polesie Toys
This article is an update to “3 Free Facebook Social Media Marketing Tools” dated 8/12/2016.
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The Sprocket Team
Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.
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