Baby Steps to Getting Comfortable with AI Assistance in Your Business

Are visions of Arnold Schwarzenegger’s Terminator keeping you from embracing artificial intelligence? Then, maybe start with small tasks AI can help you do and learn how it works.

As an example, let’s pretend you are a small business that is launching a new website and you need content for your pages. Here are some of the ways that artificial intelligence tools can make this job easier:

Ask AI to brainstorm ideas

While you probably have topics already in mind for what kind of content should be included in your website, you can use AI to help you brainstorm ideas. You may get suggestions you had never thought of before or, at the very least, have your original ideas validated. And if you don’t like any of the suggestions, you can keep asking for more without insulting anybody.

Ask AI to research and summarize information

Once you pick a topic or two, it’s time to do some digging and get all the latest information to include in your web content. You can ask your AI tool to find you the material you need and then get AI to summarize it for you so you don’t have to read it all yourself. AI will also provide the sources it used when collecting the facts so you can verify whether the information comes from reliable authors.

Ask AI to plan a blog series

Looking over the collected information, maybe you decide there is enough to warrant a number of articles to post in your business blog. AI can help you organize the information and plan a blog series that will appeal to your target market and keep them interested as they are posted over time.

Ask AI to help write the content

Each individual article in that blog series can also be written with the help of AI. You can even tweak how you want to sound, whether erudite or folksy. You should always be the final editor, however, before posting. It’s important to be sure that you are giving the correct information and the right impression.

All of these tasks are ones that you could do on your own, but which would take time out of your day. Time, of course, is a very precious commodity for all business owners and managers, so if your time would be better spent elsewhere in your business, it only makes sense to let artificial intelligence tools take on some of your tasks.

Ask AI? How?

There are numerous companies that have created AI computer programs accessible from their websites. The most well-publicized is probably ChatGPT by OpenAI, and you can access it yourself for free by visiting chatgpt.com. The website you'll see is very simplistic: a message "What can i help with?" and a box. Type in your question like you're texting a consultant, and in a second or two, ChatGPT will display an answer. You can even reply with questions specific to its answer. 

This was just a very basic example of how to use AI for website content, but there are more interesting ways to apply artificial intelligence tools to your website, so we’ll be back, as the Terminator says! If you can’t wait, however, remember that the Sprocket team builds and hosts websites using many platforms, particularly WordPress and DNN. Give us a call to learn what we can do for you.

Photo by Pavel Danilyuk

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

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I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

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