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Instagram is More Engaging to Brands Than Twitter

DIY Sprocket Solutions

Breanne Bannon 0 2964 Article rating: No rating

If you’re questioning what platforms would be best for you to boost your brand on social media, you may want to look no further than Instagram. In a recent study, Instagram was shown to bring 57 times more brand engagement than Twitter! This is huge if you’re looking to have your business seen and talked about. So, would your business benefit from being on Instagram?

Ways to Lose Mobile Users – FAST

DIY Sprocket Solutions

Breanne Bannon 0 3129 Article rating: No rating
Here, in the age of mobile internet, you may think that it’s nearly impossible to lose mobile readers. Well, you’d be wrong about that. Even though a vast majority of people are checking in while on the go, an increasing number of people are getting fed up with certain annoyances associated with reading articles or visiting websites when using their phones. What are these huge annoyances? 

Partnering with Social Media Influencers for the Holidays

DIY Sprocket Solutions

Breanne Bannon 0 2872 Article rating: No rating
The holidays are officially in full swing and marketers and businesses everywhere are scrambling to push their last minute Christmas sales and New Year’s buys to the masses. I have a few ideas for the weeks ahead and for you to consider as you’re planning next year’s marketing strategy. It’s a good idea to plan in advance for promotions or specials that you may want to run for each given holiday. The concept of planning ahead also rings true for introducing influencer marketing to your bag of tricks.

Top 5 Articles of 2015

Breanne Bannon 0 2768 Article rating: No rating
2015 is coming to a close and it’s time to take a look back over out most popular articles of the year. These are the articles that you read the most and were most interested in. Catch up on the articles you may have missed!

Top Mistakes of People Who Have Just Started Social Selling

DIY Sprocket Solutions

Breanne Bannon 2 2809 Article rating: 5.0
There are countless businesses on social media at this point –both new and old to the game by now. When businesses decide to take the step to use their social media platforms as a selling tool, there are some common mistakes that people seem to make again and again. Before you jump the gun, take a look at some of the biggest offenses of businesses who have just started in the social selling game.

Facebook's Dislike Button: Marketing Friend or Foe?

DIY Sprocket Solutions

Breanne Bannon 0 2298 Article rating: No rating
By now, most of us have heard the news: Facebook is working on a dislike button. While we don’t have all the details, speculation about what that kind of button will mean is running rampant. On one end, people are worried that having a dislike button will turn Facebook into a cyber bullying feeding frenzy. On the other hand, people are excited to be able to convey empathy on posts that might not be sharing good news. Then there is also the whole dynamic of how this might impact online marketing. In my opinion, Facebook has nothing but the best of intentions here and it’s really going to be up to the people to determine how this is executed.
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