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Sprocket Websites - Blog / News / Updates

Facebook: Not All Paid Advertising Should be Ads

DIY Sprocket Solutions

Breanne Liebmann 0 1033 Article rating: 4.0

RIP to organic reach for businesses on Facebook. It is true that, if you want your content to be seen by customers, you’re going to have to pay to play. Even though social media marketing hasn’t been around all that long (if you consider roughly a decade a short amount of time), this is still a very hard pill to swallow for most marketers and businesses alike. Change is hard. The algorithm has changed already though. Now it’s time for the rest of us to catch up.


How Long Does Content Last and How Frequently Should You Post on Social Media?

DIY Sprocket Solutions

Breanne Liebmann 3 35294 Article rating: 3.7

I saw an interesting graphic recently that outlined how long content lasts. It broke down several of the top online marketing avenues: a blog post, Pinterest, YouTube, LinkedIn, Instagram, Facebook and Twitter. What did it find? That each of these marketing platforms have a different expiration date for content.

Cheat Sheet: Top Social Media Photo Sizes for Your Convenience

DIY Sprocket Solutions

Breanne Liebmann 0 5833 Article rating: 4.7

In looking back over nearly six years of articles, it’s about time for a revamp for some of my most popular posts. For those of you who want to ‘make it’ on all the top social media sites. It would be nice to have a cheat sheet handy of the standard photo sizes for these sites, wouldn’t it? Well in that case, you’re welcome! No need to start a riot with all the applause; really, it was my pleasure. Here are the updated 2018 Social Media platform image sizes!

Outsourcing Social Media Marketing for the Holidays or Busy Season

DIY Sprocket Solutions

Breanne Liebmann 1 2022 Article rating: 4.5

Much in the same way that businesses hire on additional help for the busy holiday season, outsourcing work like social media marketing can be a smart way to stay ahead of the game. When is your busiest season or time(s) of year? Are you spread in a million directions at once? Most small business owners have great ideas, great intentions, and great plans. The problem is having enough hours in a day to successfully execute all of those ideas, intentions, and plans.

Incorporating Reviews into Social Media Marketing Strategy

DIY Sprocket Solutions

Breanne Liebmann 0 1659 Article rating: 4.3

Your company may have some great testimonials and feedback. These are perfect (and free!) advertisements for your business. The question is –how do you effectively incorporate those reviews into a social media strategy that will help you to grow your customer base? In every part of marketing, audience is imperative to your success. You have to define your target audience before you can put together any sort of social strategy –reviews and testimonials included.

Social Media Marketing: Defining Success

DIY Sprocket Solutions

Breanne Liebmann 0 2272 Article rating: 2.0
People want results –it’s natural. For those pouring money and resources into a social media marketing and content marketing campaign, they want to see the fruits of that labor. How do you measure success in an avenue that’s not exactly clearly paved? What may count as successful for one business on social media may not be considered successful to another. So, how do you define success?

Using Social Media to Hire Employees

DIY Sprocket Solutions

Breanne Liebmann 0 2138 Article rating: No rating
Recently, I heard a news story relaying how McDonald’s plans to fill 250,000 job openings in the US over the next few months. Good news, but what really caught my attention was the fact that the fast food chain is hoping to fill these jobs with Snapchat’s help. McDonald’s is using Snapchat to hire millenials.
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