How did that sound? “Can I help you?” Did you read it in a polite, helpful way? Or maybe you read “Can I help you?” and pictured a big burly man spitting into a tin and cracking his knuckles threateningly… (apparently I have a western movie playing in my head). My point is, first impressions are important. If someone were physically walking into your store, how would you approach them? Now let’s look at your online presence; what first impression are you giving?