5 Things You Probably Didn’t Know You Could Do When Marketing on Facebook
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This article has been updated on 9/4/2019 with the article entitled “Have You Seen the Changes in these Facebook Tools?"
Facebook has been around for a bit. By now, most of us believe that we know the ins and outs like the back of our hand. Maybe that’s true, maybe we know the ropes, but I’ll just bet that there are a few tricks that you haven’t uncovered yet. When it comes to marketing your business on Facebook, things are constantly changing. Facebook is working to keep up with the competition which works in your favor. You’ve got to work to keep up with your own competition. Here are a few things you can use for your marketing strategy that you might not have known about:
- Text to Like: Constantly searching for new easy ways to draw in likes to your page? Well, Facebook allows your customers to like your Facebook page through text message. Simply instruct customers to text “Like [your page username]” to FBOOK (32655). Boom. They’re automatically set up as a ‘like’ on your page and also signed up for notifications of your status updates.
- Editing Links: When you’re adding a status update to your page with a link to another page a box pops up underneath that has a photo, a title, and a description of the link. Many pictures will have a back/forth arrow in the corner. You can click back and forth and choose the thumbnail you’d prefer. The pictures aren’t the only things that can be edited. You can actually edit both the text in the title and the text in the description to read as you’d like it to.
- Repositioned Photos: When you go to post a photo to your page Facebook tries to help you out by automatically centering it. This doesn’t always work out for the best, unfortunately. Your picture might be cut off in a weird place. Instead of relying on the auto position, you can click on the arrow in the top right corner. It will drop down a menu, select “reposition photo”, and adjust the photo’s placement as necessary.
- Embedded Posts: This is a fairly new feature for Facebook, but definitely an important one. These embedded posts can include "pictures, videos, hashtags and other content," Facebook's Dave Capra wrote in a post on the site. "People can also Like and share the post directly from the embed." As far as privacy goes, it's important to note that embedding will only be possible with public posts. As in, posts that have a little globe symbol next to them. This is a built in feature. This means that the drop down menu next to the post will now have "Embed Post" as an option. Once you click "Embed Post" a box of code pops up. You have to just simply copy and paste that code to your own blog or web page.
- Scheduled Posting: Facebook has had scheduled posting for awhile, but recently it has stepped up its game. Previously, you could schedule the day (and year) that you wanted the post to publish. Now, you can pick the date and time that you’d like your posts to be published. Why is this significant? This competes with social media management sites (ex: Hootsuite) that allow you to schedule messages for multiple sites. The thing is, if you’re on several social media sites (Twitter, Facebook, Google+, LinkedIn, etc.) you only have the ability to manage so many for free. After you reach a certain number of “streams”, you’ve got to pay a monthly fee. Facebook is basically eliminating the need for a scheduling service (for Facebook that is).
Well there you have it, a couple lesser known tips for your marketing campaign. Any you’ve figured out on your own that you’d like to share with the class? Comment below!