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Think Social Media Is Hard? It Is.

Kate Gingold 0 3017 Article rating: No rating

Community classes, seminars and YouTube webinars say you'll make money with social media in just minutes a day.

Then reality hits.

How can you keep control of your marketing in the face of such disheartening obstacles?

Tech Tools Build Government Participation

Kate Gingold 0 2958 Article rating: No rating

Technology is providing mighty powerful tools to make it ever easier to fulfill Lincoln's "government of the people, by the people, for the people" pledge. Helping local governing bodies reach their constituents in new and better ways is an exciting direction for us at Sprocket Websites. You are one of "the people" – are you using technology to stay informed?

Festival Web Marketing Checklist

Kate Gingold 0 3293 Article rating: No rating

Festival and fair season will soon be here. Advertising to catch the tourist’s eye is a must, as are articles in the “weekender” section of the newspaper, radio Public Service Announcements and community calendars. But all of those messages should refer back to one location for complete details – your website.  Keep in mind these 5 points to create your best festival website.

What Facebook’s Timeline Means to Your Business Page

Kate Gingold 0 8416 Article rating: No rating

If you maintain a Facebook page for your business the Timeline switch is going to make a difference. How much of a difference depends on how much you have already invested in your page. While Facebook has been warning us of the coming change for ages, the end is apparently nigh. Fortunately we have suggestions on how you can make the most of Timeline for your old business page – or for your new page if you never got around to creating one.

This Is Social Media Week!

Kate Gingold 0 2503 Article rating: No rating

Not just one of those made-up-for-marketing-purposes "holidays," Social Media Week is a biannual, world-wide event for everyone from beginners to experts.

Take a look at what’s scheduled here in Chicago, or see what’s happening in more than a dozen cities around the globe.  You can even listen to educational sessions live from the comfort of your own desk throughout the week.

Events like this get you educated, energized and empowered! But then next week comes and you start questioning: Is social media really worth my effort?

Don't Call Me Professor Just Yet!

Don Gingold 0 2910 Article rating: No rating

An old friend and mentor about 20 years ago said "There's a teacher inside of you" and would you believe I'm finally getting around to proving him right? 

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