You Never Know Who's Looking

A Blog Post Can Go A Long Way on Varied Paths

Last week, I wrote a post about the trending story of Trending Bias on the part of Facebook. 

I don't write weekly posts. In fact, in this case, I was looking for a good example for a seminar I was teaching in Rockford to the In Print Writing Group on using Internet Marketing by authors. I wanted to show the concept of "Through, Not To." 

The concept is simple enough. Instead of posting a reference on Facebook to a third party story (TO), write a blog post about the referral article on your own website and send people from Facebook to the original article by way of your own website (THROUGH). 

When you do this, the reader gets to see your logo, navigation bar, side bar and all your branding before s/he goes on to the original article. But remember, you have to add something. If you add nothing to the conversation, people will be turned off ("fool me once...") but if you have something to say, by all means, its' a great way to add while getting a little - and completely legitimate - exposure for your business.

Imagine my surprise when this morning I see that John Zettel, the In Home Computer Geek, found my little article commenting on this Trending Bias story, and included it in his Paper.li newspaper. Go have a read.

To my fellow Social Media experts out there, this comes as a big "so what" since we've been teaching this technique for awhile, but hey, I'm not talking to you guys! :-) To the non-believers out there, here's a simple example that can show you what we've been telling you, namely...

It works!

Don GingoldDon Gingold

Co-Founder and Managing Director of Sprocket Websites, Inc.; Co-Founder Chicago Area DotNetNuke User Group

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