Instagram is More Engaging to Brands Than Twitter
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If you’re questioning what platforms would be best for you to boost your brand on social media, you may want to look no further than Instagram. In a recent study, Instagram was shown to bring 57 times more brand engagement than Twitter! This is huge if you’re looking to have your business seen and talked about. So, would your business benefit from being on Instagram?
Well, it depends. Just like any social media platform, Instagram is tailored to a specific set of parameters. You’re posting photos or short video clips to your page. You have the opportunity to caption these photos and use hashtags to spread the visibility of your posts. There are some types of businesses that have more interactions on Instagram than others.
Here are the industries that are receiving the top interactions on Instagram in order from highest to lowest:
Fashion, Beauty, Auto, Sporting Goods, Retail, Electronics, E-Commerce, and Retail Food
Does your business fall into one of these categories? If so, and if you’re not on Instagram already, you should definitely change that. Especially if you’re in the fashion industry. If you have a clothing company, check out these numbers from Social Bakers:
The fashion industry generates more interactions than any other industry on Instagram. According to our research, over the first half of 2015 fashion brands received 4.6× more interactions, 4.6× more followers, and added 4.4× more followers on Instagram than other brands.
With stats like that, you’re missing out on a huge resource and doing yourself a giant disservice if you’re not promoting your brand on Instagram. Think of it as a high-end digital magazine. If you can see your product in that magazine in your mind’s eye, then you should be on Instagram right now. The key is to have appealing photos, captions that are interesting, and hashtags that people are searching for.
Your business might fall into one of these categories, but maybe you can’t visualize what a platform full of photos could really bring to your brand. Own a restaurant or a coffee shop? You better believe that appealing photos of food and drink will always bring in the customers in droves. It’s like a recommendation that you can post and control.
This is the perfect platform to convey the message that your brand is trying to present. Who is your brand? Who are your customers? What do they want to see? What is your style? What is your story? Use this to catapult your social media marketing success on Instagram.
Is your brand perfect for Instagram, but you’re afraid to take the leap? What are your concerns? Have questions about posting or creating engagement? Comment below!