Tips for a Successful Instagram Contest
× Search

Sprocket Websites - Blog / News / Updates

Tips for a Successful Instagram Contest
Breanne Bannon
/ Categories: DIY Sprocket Solutions

If you find this helpful, pay it forward! More after the article...

Tips for a Successful Instagram Contest

DIY Sprocket Solutions

This article was updated on 3/12/2024 with the article entitled “Try Clever Instagram Contests to Get More Eyes on Your Business Brand.

Instagram contests are a great way to increase engagement, get people talking about your business, increase your followers, and more. The trick is to run a successful Instagram contest that can accomplish these goals. So, what do you need to create a successful Instagram contest? Well, there are actually several components.

Familiarize Yourself with Instagram’s Contest Rules:

No matter what social media platform you’re promoting/hosting your contest on, you have to be aware of the specific rules of that platform. Instagram is no different and they come with their own set of guidelines for running contests.

Pick the Kind of Contest You Want to Run:

To pick the right contest type, you have to consider a few factors about how you want your contest to operate and how users can participate. Here are a few different types of Instagram contests to consider.

Comment on the Post

In this contest you are asking users to comment on your post. For example, you might ask your followers to answer a question that you’re asking. What their favorite color is for instance. This is generating engagement because users have to do more than just like your post to be involved for a chance to win.

Like the Post

This very simple type of Instagram contest is asking fans to ‘like’ the post that’s advertising the contest. This will probably have a higher number of people actually clicking ‘like’ than those who would comment, because it’s easy to do, but it’s not a very high level of interaction.

Post Your Own Photo

In this type of contest, you’re asking your followers to post their own Instagram photo along with the contest’s hashtag. You are telling them which hashtag to use to participate. Do a little research into your proposed hashtag before you launch your contest. Make sure it’s something that is easy for users to remember, associates with your brand, and isn’t already being used for something you wouldn’t want to be associated with.

Combining Contests

Another approach is to combine several different contest types. You could ask users to like AND comment to enter or to upload their own photo with a specific hashtag AND like your post.

Choose a Tool to Manage Your Contest

Different social media platforms have different contest rules and different involvements with contests on their platforms. Instagram does not associate with or help support contests. Therefore, in order to run, manage, and track a contest on Instagram, you have to go through a third-party company. There are several third-party contest platforms that have the necessary tools to successfully set up, run, and manage your contest. These contest platforms make it easy to host contests on Instagram and are generally very straightforward and self explanatory to learn to use.

There are usually different types of plans you can use. These range from free, to a monthly fee, or a flat rate per contest. The different types generally allow you access to different or more advanced features. You just have to do a little research and find out which plan fits your contest needs.

Running a contest on Instagram can be extremely beneficial if done correctly. Sometimes learning the right contest type for your business is a bit of trial and error. It’s not a one size fits all approach.

Have you had success running contests on Instagram in the past? Any failures? What tools do you use to manage your contests? Comment below!

Did you enjoy this article? Was it helpful? Insightful?
Then please share it! Post it on your favorite Social Media platform(s) so your followers see it.
It's easy. Just click on any of the social icons below and we'll do the heavy lifting for you.
Oh yeah, leave a comment below. We'd love to hear from you. Thanks for visiting!

3997 Rate this article:
No rating
Breanne Bannon

Breanne BannonBreanne Bannon

Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.

Other posts by Breanne Bannon
Previous Article Tips for Better Facebook Posts
Next Article Love to Announce Our New Website!

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author


Stay In-The-Know...

Via QR Code

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles




Get The Sprocket Report


Terms Of UsePrivacy StatementCopyright © 2024 by Sprocket Websites, Inc.
Back To Top