Congratulations on Choosing Facebook Ads! Now, Which of the 13 Types Do You Want? Congratulations on Choosing Facebook Ads! Now, Which of the 13 Types Do You Want? Tenth in a series Kate Gingold / Monday, May 15, 2023 0 845 Article rating: 4.0 There are good reasons to run Facebook ads while working on your website’s SEO, but how do you pick the right one for your marketing strategy? Read more
Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines The Sprocket Team / Tuesday, May 9, 2023 0 934 Article rating: 3.0 For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know: Read more
A Good Marketing Plan is at the Heart of Every Successful Event A Good Marketing Plan is at the Heart of Every Successful Event Kate Gingold / Tuesday, February 28, 2023 0 781 Article rating: 4.0 The venue, décor, entertainment, and all your hard work won’t matter a bit if no one shows up. Here’s how to plan your marketing to ensure a great event: Read more
What to Keep in Mind When Adding Hashtags to your Facebook Posts What to Keep in Mind When Adding Hashtags to your Facebook Posts The Sprocket Team / Tuesday, February 14, 2023 0 1024 Article rating: 3.0 Hashtags have been around since 2007, but how important are they in 2023? Read on to learn whether you should still be using hashtags in your social media marketing. Read more
How Do You Figure Out Which Social Network is Best for Your Business? How Do You Figure Out Which Social Network is Best for Your Business? The Sprocket Team / Tuesday, January 17, 2023 0 958 Article rating: 4.0 When new social media platforms seem to pop up every minute, how do you decide which network deserves the biggest chunk of your resources? Answering these questions helps: Read more
New Year Goals Are Top-Of-Mind for the Sprocket Team. What Is Your Team Planning? New Year Goals Are Top-Of-Mind for the Sprocket Team. What Is Your Team Planning? First in a series Kate Gingold / Monday, January 9, 2023 0 842 Article rating: 3.0 Tossing out the old year calendar is so satisfying! Now, what great things can we accomplish before December rolls around again? Find out what Sprocket is going to do and maybe get inspired yourself! Read more
A Quick Glance Back at the Digital Marketing Changes in 2022 A Quick Glance Back at the Digital Marketing Changes in 2022 Kate Gingold / Monday, December 12, 2022 0 1060 Article rating: 4.0 Yes, Elon Musk spent most of the year monkeying around with Twitter, but for small biz owners, the following changes were more important to their businesses: Read more
Are You Failing at Social Media Marketing? Here Are 5 Possible Reasons Why: Are You Failing at Social Media Marketing? Here Are 5 Possible Reasons Why: The Sprocket Report Kate Gingold / Tuesday, November 8, 2022 2 1088 Article rating: 3.0 Social media platforms may wax and wane, (We’re keeping an eye on Twitter!) but since they are so crucial to your business marketing, read on for mistakes to avoid.https://sprocketwebsites.com/Blog/5-ways-youre-failing-at-social-media Read more
Avoid these Faux Pas in your Business Social Media Avoid these Faux Pas in your Business Social Media DIY Sprocket Solutions The Sprocket Team / Tuesday, October 25, 2022 0 899 Article rating: 3.0 I've had severe secondhand embarrassment for questionable posts – and brands are not immune to social media faux pas. Do me a favor and try to avoid these “don’ts.” Read more
Support your Website Optimization with On-The-Nose Social Media Support your Website Optimization with On-The-Nose Social Media Nineteenth in a series Kate Gingold / Monday, September 19, 2022 0 1050 Article rating: 4.0 Prove to search engines that your website it the best result by building a strong and relevant social media presence that underscores your site’s importance. Here’s how: Read more