Boost Your Business with Twitter Ads: Key Considerations for Small Biz Owners Boost Your Business with Twitter Ads: Key Considerations for Small Biz Owners Breanne Bannon / Tuesday, July 30, 2024 0 576 Article rating: 3.0 X (formerly Twitter) advertising can be effective for small businesses in driving engagement and boosting sales, but it can also feel intimidating. Here is a quick overview for your consideration: Read more
Wondering If These Social Media Tools Are Still Free for Small Business? Wondering If These Social Media Tools Are Still Free for Small Business? Breanne Bannon / Tuesday, June 4, 2024 1 527 Article rating: 4.0 When a small business budget can’t stretch any further, the small biz owner looks for free tools to help with social media marketing. Here’s an update to some tools I reviewed in 2016. Read more
Wondering Which Social Media Platform Has the Best Engagement Rate? Wondering Which Social Media Platform Has the Best Engagement Rate? Breanne Bannon / Tuesday, February 13, 2024 0 731 Article rating: 3.0 You probably already know the answer to this, but let’s also talk about the audience your business wants to engage with before you jump on a social media platform. Read more
Do You Worry That Social Media Marketing Is Not Worth Your Time or Money? Do You Worry That Social Media Marketing Is Not Worth Your Time or Money? Kate Gingold / Tuesday, January 30, 2024 0 848 Article rating: 3.0 While you read all the chatter on social media marketing, you might be wondering if it's all just hype. Regardless of the various “expert” opinions, what’s most important is how YOUR bottom line is doing. Read more
Look How Far Social Media Marketing Has Come in 8 Years! Look How Far Social Media Marketing Has Come in 8 Years! Breanne Bannon / Tuesday, December 19, 2023 0 544 Article rating: 3.0 Eight years ago, I wrote about what social media marketing trends were being predicted for 2016 and thought it might be interesting to see how much has – or hasn’t – changed since. Read more
Social Selling Do's and Don'ts for Small - Or Any Sized -Businesses Social Selling Do's and Don'ts for Small - Or Any Sized -Businesses Breanne Bannon / Tuesday, September 26, 2023 0 800 Article rating: 4.0 Social Selling absolutely is not sales pitches on social media. Instead, social selling is all about building trust and relationships that lead to a purchase. Here’s what to do – and not do – for success: Read more
Poor Search Engine Results? Look at What You Have Compared to What You Need. Poor Search Engine Results? Look at What You Have Compared to What You Need. Kate Gingold / Monday, September 4, 2023 0 768 Article rating: 4.0 We held a webinar, Getting Found Online in 2023, which outlined the steps to improve your website’s SEO. Here’s how you can use the replay as a checklist for the tasks you still need to do: Read more
A Brief History of the Facebook “Like” Button and its Effect on Marketing A Brief History of the Facebook “Like” Button and its Effect on Marketing Breanne Bannon / Tuesday, August 29, 2023 0 1697 Article rating: 4.0 They used to say a “dog year” was equal to seven human years. I suspect it’s the reverse for “social media marketing years” because of the bewildering speed of updates. How much do you recall about Facebook? Read more
SEO, Social Media Marketing, and Content Marketing - Why Your Business Needs All Three SEO, Social Media Marketing, and Content Marketing - Why Your Business Needs All Three Breanne Bannon / Tuesday, August 1, 2023 0 863 Article rating: 4.0 If you’re running a business, you have certainly heard about SEO, social media marketing, and content marketing. But how sure are you about what this means and what you should do? Read more
Walk Through How We Set up A/B Tests for Our Meta (Facebook) Ad Walk Through How We Set up A/B Tests for Our Meta (Facebook) Ad Twelfth in a series Kate Gingold / Monday, June 12, 2023 0 721 Article rating: 4.0 After tweaking the graphics and studying the search term data, we were ready to create our Meta (Facebook) ad. Follow along to see why we made the choices we did. Read more