Everyone knows social media can be powerful. No one really has the time to update their platforms. And it’s anyone’s guess how to do social media successfully. If that sums up the situation at your organization, then read on for a quick master class.

Twitter Dashboard is a new app and marketing tool that Twitter has introduced to help businesses. The purpose is to allow you to better understand, engage, and grow your audience on Twitter –exactly what a marketer is looking for. As a social media marketer, I appreciate Twitter continuing to grow tools that help brands improve performance on the platform. It really is targeted towards the management of Twitter business accounts. So, how does it work?

This post shouldn’t need to be written, but we just experienced it AGAIN. Take a look at this case study, learn from their mistakes and make sure everyone in your organization knows WHY you need to follow the steps in the right order.

All the marketing gurus say you need to be on social media. But that’s time and/or money out of your business. If you don’t know what your goals are and aren’t keeping track of the return on your investment, you could be wasting valuable resources.  

This month we’re celebrating a few things here.  Here at Sprocket Websites we’re celebrating our 6 year anniversary! We’re also celebrating a great first half of 2016.  To end the first half of 2016, we’d like to take a look back at our most popular articles so far this year.  These are the articles that viewers have read and interacted with the most in the last 6 months.  We love seeing the topics that interest you, so we can give you more of what you’re interested in.  Happy Anniversary!

If I’ve said it before I’ll say it again, marketing on Pinterest can be extremely beneficial to your business. Why? For one thing –Pinterest has a unique set up. This unique setup gives it more selling potential than other platforms. Think of it this way, you have more than one channel to appeal to customers on. Users can follow both individual boards that you post as well as you as an individual pinner. The opportunities here are endless.

A blog post to comment on a blog post gets picked up by another and on and on and...

Are you acting as Social Media Manager for a business or not-for-profit and feeling overwhelmed? While you’re navigating the learning curve, here are some tips for sharing Facebook posts.

You may already have a LinkedIn Personal profile. Most professionals do. You might also have heard that having a LinkedIn Company page isn’t going to inspire a huge influx of leads and business. While this may be true to a point, creating a Company Page on LinkedIn still has several benefits. The goal isn’t to replace your personal profile, but rather to give your customers or connections the opportunity to learn more about your company and about what you do.