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Social Media Marketing: Defining Success

DIY Sprocket Solutions

Breanne Bannon 0 3028 Article rating: 2.0
People want results –it’s natural. For those pouring money and resources into a social media marketing and content marketing campaign, they want to see the fruits of that labor. How do you measure success in an avenue that’s not exactly clearly paved? What may count as successful for one business on social media may not be considered successful to another. So, how do you define success?

Using Social Media to Hire Employees

DIY Sprocket Solutions

Breanne Bannon 0 2881 Article rating: No rating
Recently, I heard a news story relaying how McDonald’s plans to fill 250,000 job openings in the US over the next few months. Good news, but what really caught my attention was the fact that the fast food chain is hoping to fill these jobs with Snapchat’s help. McDonald’s is using Snapchat to hire millenials.

5 Free Ways to Boost Your Social Media Marketing

Breanne Bannon 0 2759 Article rating: No rating
If your social media marketing budget is nonexistent, but you’re still trying to succeed online, you’ll have to get creative. There are a million options across all of the networks when it comes to paid advertising, paying for views and paying for followers. This doesn’t mean that you can’t still be successful. It just means that you need to consider the things that will help your business stand out and then focus your time and energy on them. These things will go a long way to putting you ahead of your competition and helping you to be visible to customers.

Using Canva to Create Facebook Ads

DIY Sprocket Solutions

Breanne Bannon 0 3064 Article rating: No rating
Canva is an excellent, and free, graphic-design tool. It’s a great asset because it is easy to use and provides access to over a million photographs, graphics, and fonts. For social media marketers, it’s an amazing app that allows you to create great images for all of your different social media accounts within minutes. Canva already has pre-made templates that are the correct sizing for the different platforms. This takes a big chunk out of the work for you.

Content Marketing: Your Content is Your First Impression

DIY Sprocket Solutions

Breanne Bannon 0 3037 Article rating: No rating
For businesses that dive into the realm of content marketing, you are taking on a certain responsibility. If you are writing a blog or creating articles surrounding your business and industry, people are looking at you as an expert on that topic or in that field. In most cases, having a byline gives you some semblance of authority. Maybe this gives you the impression that your job is easier to execute. People are going to think that you know what you’re talking about –so the pressure is off to create truly valuable content. This couldn’t be less true. Mediocre content can potentially hurt your business more than no content at all.

Social Media Marketing: Using Social Network Revamps

DIY Sprocket Solutions

Breanne Bannon 0 2827 Article rating: No rating
With such a large variety of social media platforms in the market, it can be a tough job to keep up with all of the various updates, additions, changes, and redesigns that all of the different networks have going on. As a social media marketer, or just a business on social media, it is a good idea to keep an eye out for these changes and what they can mean for your business or strategy. 

Consistency is Key in Social Media Customer Service

DIY Sprocket Solutions

Breanne Bannon 0 2685 Article rating: No rating
Handling customer service across social media channels is somewhat expected in this hyper connected time. Many customers are looking for instant feedback and response when they have an issue or a question. If your business is represented online, which is absolutely necessary in this day and age, then you have to have a customer service strategy in place as well.

Social Media Marketing: Using Music Without Legal Issues

DIY Sprocket Solutions

Breanne Bannon 0 3160 Article rating: 2.0
Social media marketing is now all encompassing. Brands are using content, images, video, and music to market themselves to the best of their abilities. Although the internet can seem like a wide open free for all to some –there are more and more rules and regulations popping up. The relaxed environment of social media allows us to forget sometimes that we cannot use any content for any purpose at any time. Laws do apply to online marketing and marketers have to be careful to adhere to them.

Increase Social Media Marketing Productivity

DIY Sprocket Solutions

Breanne Bannon 0 2853 Article rating: No rating

Social media isn’t slowing down any time soon. It’s up to marketers to keep up the pace and make sure that all of their bases are covered. The problem is that it’s easy to be swept up in the streams, platforms and never ending chatter. Here are a few tips to increase your productivity as a social media marketing manager.

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