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Reviews and Testimonials in Your Marketing Plan

DIY Sprocket Solutions

Breanne Bannon 0 3047 Article rating: No rating

Fresh and relative content is a benchmark in any effective social media marketing strategy.  Customer testimonials and reviews are perfect, custom made, marketing tools. Businesses have exploded on nothing more than reviews alone.  Look at sites like Yelp and TripAdvisor.  Leaving a review can make or break a business.  So, as the business, how can you put testimonials and reviews to work for you?


Recruiting Employees to Help Build Social Media Engagement

DIY Sprocket Solutions

Breanne Bannon 0 3147 Article rating: 5.0

For those who have gone through all of the steps to create a complete social media marketing presence for their business, it can be frustrating when the engagement remains stagnant. So, where do you turn? You can try boosting posts and paying for advertising, but before you start putting more money into your plan – maybe a good approach would be to actually take a step back and evaluate the assets you have around you.

Marketing with Facebook's New Slideshow Feature

DIY Sprocket Solutions

Breanne Bannon 0 6619 Article rating: 4.1

For the New Year this past year, Facebook had a “Year in Review” feature that allowed users to create short films out of the top moments they’d shared throughout the year. This feature was a huge success and wildly popular among Facebook users. As a way to encourage people to share more videos, Facebook introduced a new slideshow feature that takes your photos and videos on Facebook and turns them into a short movie. These short clips can be customized with different themes and with music. The idea was created to help Facebook take a step towards turning the social network into a video-first destination. The result actually has some great potential and benefits to social media marketers. 

End of Year Marketing: Evaluating Your Progress

DIY Sprocket Solutions

Breanne Bannon 0 3126 Article rating: No rating

Now that we’re officially in the fourth quarter of the year, it’s time to take a look back over our efforts from the last nine months to prepare a great strategy for the new year to come. Sure, you can keep your social media marketing and content marketing efforts stagnant, but who is that helping? Who is that hurting? If you look back over what you’ve done in the last year, I don’t think you can honestly say that there isn’t any aspect you wouldn’t change, add, or improve.


Start Your Holiday Marketing Strategy Now

DIY Sprocket Solutions

Breanne Bannon 0 2919 Article rating: No rating

If you haven’t planned your marketing strategy for the upcoming holiday season, it’s not too late for you. Having said that –you should probably start now. We’re right around the corner from Black Friday, Cyber Monday, Christmas, New Year’s sales and so much more. If your business isn’t taking advantage of the opportunity that these holidays offer, you’re doing yourself a disservice. Online marketing is one of the fastest and easiest ways to reach customers, both existing and new, so why not take advantage?

3 Things to Stop Doing on Social Media

DIY Sprocket Solutions

Breanne Bannon 0 2797 Article rating: No rating

We all have bad habits. We fall into a routine, we get comfortable, and we do things because they’re easy. It’s human nature. When it comes to social media marketing though –this is a trap. Run far away! If you’re marketing your business on social media (which you should be), you need to start shaking things up. Get out of that rut. Jumble up that routine. Put a little pep in your step. We’re all guilty of getting too comfortable. Myself included. Everything on this list is something that I can improve on in my own marketing routines!


A Guide for Choosing Social Media Management Tools and Services

The Sprocket Report

Kate Gingold 0 2909 Article rating: No rating

While we can all agree that social media marketing is important to every business, the return on investment for individual industries varies and the “investment” itself ranges from free to thousands of dollars a month. So how does the smaller business owner figure it all out?

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