Start Your Holiday Marketing Strategy Now
DIY Sprocket Solutions
If you haven’t planned your marketing strategy for the upcoming holiday season, it’s not too late for you. Having said that –you should probably start now. We’re right around the corner from Black Friday, Cyber Monday, Christmas, New Year’s sales and so much more. If your business isn’t taking advantage of the opportunity that these holidays offer, you’re doing yourself a disservice. Online marketing is one of the fastest and easiest ways to reach customers, both existing and new, so why not take advantage?
First, you’ll need to start with a plan. Consider what specials you want to run, what discounts you want to offer, and what ways you want to reach and bring in new customers. What are your goals? What is the end result you’re looking for? Once you outline your goals for the upcoming season, you can formulate a plan.
When considering reaching customers online, the possibilities are endless between email marketing, social media marketing, content marketing, and more. The key is to find the right avenues for your small business and use them in ways that benefit you. Where are your customers and potential customers? This is how you will reach them.
Make sure that you’re not waiting until the last minute to start promoting your business. While this season offers a lot of opportunity, it also offers a lot of competition. You have to have a strategy in place for the organized customers who are planning ahead for holiday spending and also for those who are procrastinating. You want to reach both.
This is also a great time to start building your numbers. This includes email addresses, social media followers and connections, and more. You want to have a solid following and solid email list so that when you do start advertising you have a great audience.
At the same time, you have to remember to put your best foot forward.
This means revamping your website, updating all of your social media platforms, working out any kinks, and giving an overall once-over to your entire online presence. Now is the time to start. You don’t want to miss the boat on another potentially very successful holiday season.
If it helps, scope out the competition. What are they doing? How is it working? What have you yourself done in years past? In what ways were those strategies successful or unsuccessful?
When do you think is the right time to start advertising for this upcoming season? How are you going to put your best foot forward online? How are you planning on reaching new customers or connecting with existing ones? Let us know, comment below!