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Using LinkedIn Sponsored Updates to Distribute Your Content

DIY Sprocket Solutions

Breanne Bannon 0 2939 Article rating: No rating

The first step in having a successful social media marketing campaign is having great content to share with the masses. But, what comes next? Distributing your content! I’ve been using and doing research on some sponsored options and most recently have been looking into LinkedIn’s Sponsored Updates. LinkedIn Sponsored Updates are a paid media option for sharing your messages with the right people. Is it something worth looking into? In my opinion, if you’re considering a business to business paid campaign option, I think it is. 

The Basics: Marketing on Instagram

DIY Sprocket Solutions

Breanne Bannon 0 3189 Article rating: 1.0

Let me start by saying –not every business needs to be on Instagram. I think we have a tendency nowadays, with all of these different social networks, to try to be everywhere, everyone, and everything. Instagram is slightly different than your average social media platform and, when used for marketing, it’s really used to show your business’ creativeness, humor, passion, etc. If you’re considering an Instagram account as a marketing tool for your business, ask yourself if your target audience is active on Instagram and, if so, have any of your competitors been successful with it? If so, then you should definitely jump in. There are a few basics that you should be sure to check on your list. Like any social platform used for marketing –you’ll have to take a step back and work out a plan, understand there is going to be some sort of testing and tracking phase, and expect a few kinks as you’re learning your way.

Facebook Page vs Facebook Group

DIY Sprocket Solutions

Breanne Bannon 0 4080 Article rating: No rating
If you’re just getting started in the social media race, you might be at a crossroads when it comes to Facebook. Depending on what type of organization you have, you could be deciding between starting a Facebook Page vs starting a Facebook Group. So, what are the differences? Which one is right for you?

Don't Let Social Media Management Be a Time Suck

DIY Sprocket Solutions

Breanne Bannon 0 3360 Article rating: No rating

Social media management can turn into a total time suck if you let it.  Now, I'm not saying that you should stop spending time on your social media marketing, I'm saying that you should plan your time to work more efficiently.  Work smarter, not harder. We've all been sucked into the abyss that is Twitter.  We scroll, then click and read, click and read, click and read, look up and found that 4 hours have gone by and you're still sitting there in your pajamas.  That was a waste of time...

5 Ways You’re Failing at Social Media

The Sprocket Report

Kate Gingold 0 4333 Article rating: No rating
The old year is fading away, but social media marketing most decidedly is NOT. Facebook may tighten visibility again and the popularity of various platforms may wax and wane, but online engagement with your clients will continue to be an important part of your marketing mix. Are you failing to make the most of this opportunity?

Social Media: Separating Hype from Reality

The Sprocket Report

Kate Gingold 0 4074 Article rating: No rating

The “build it and they will come” website hype has long gone. Now experts say social media “fans and follower counts are over.”  So has social media run its course or should it still be a line item in your company’s budget? Read on for the latest discussion on social media reality for the small- to medium- business owner.

Marketing Content on Google+

DIY Sprocket Solutions

Breanne Bannon 0 3477 Article rating: No rating
Google+ is a huge contender on the social media marketing front. While there may be huge differences from Facebook and Twitter –it doesn’t make marketing on Google+ any less important. It is a different platform though and that comes with a different set of rules. 

Top 5 Free Social Media Management Tools

DIY Sprocket Solutions

Breanne Bannon 0 5209 Article rating: No rating

Businesses are continually encouraged to keep up with the beast that is social media marketing. More accounts to manage, more users to target, more followers to gain, more engagement, and more content to push. For companies with multiple social media accounts (ex: a Facebook page, Twitter page, LinkedIn, Google+, Pinterest, etc.) managing all those pages by single handedly logging into and updating each one is daunting. Add to the mix businesses like ours that help other companies manage their social media accounts and you’ve got one huge project (and one huge time suck) on your hands. Enter social media management tools. 

5 Signs That You Need Help Managing Your Social Media & Online Presence

DIY Sprocket Solutions

Breanne Bannon 0 6356 Article rating: 4.6

We all know by now that being social these days seems to be translated into the average number of comments you give or receive on social media on a daily basis.  Whether we like it or not, this is the new norm.  Connecting via tweet, blog post, comment, tag, etc. is the new phone call or drop by that we used to give to check in on our friends and clients.  Social shifts aside, this digital world is an opportunity for business owners. Online marketing, specifically on social media, is a free admission fish tank full of free bait to dangle in front of fresh fish -I mean customers...  The problem is this: there are only so many hours in a day.  There, I've said it. The secret is out.  You may not have the time to successfully market your business on social media while simultaneously running that same business.  Luckily, there are other options.

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