SEO, Social Media Marketing, and Content Marketing - Why Your Business Needs All Three SEO, Social Media Marketing, and Content Marketing - Why Your Business Needs All Three The Sprocket Team / Tuesday, August 1, 2023 0 2108 Article rating: 4.0 If you’re running a business, you have certainly heard about SEO, social media marketing, and content marketing. But how sure are you about what this means and what you should do? Read more
Walk Through How We Set up A/B Tests for Our Meta (Facebook) Ad Walk Through How We Set up A/B Tests for Our Meta (Facebook) Ad Twelfth in a series Kate Gingold / Monday, June 12, 2023 1 3149 Article rating: 4.0 After tweaking the graphics and studying the search term data, we were ready to create our Meta (Facebook) ad. Follow along to see why we made the choices we did. Read more
Congratulations on Choosing Facebook Ads! Now, Which of the 13 Types Do You Want? Congratulations on Choosing Facebook Ads! Now, Which of the 13 Types Do You Want? Tenth in a series Kate Gingold / Monday, May 15, 2023 0 1918 Article rating: 4.0 There are good reasons to run Facebook ads while working on your website’s SEO, but how do you pick the right one for your marketing strategy? Read more
Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines The Sprocket Team / Tuesday, May 9, 2023 0 2147 Article rating: 3.0 For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know: Read more
A Good Marketing Plan is at the Heart of Every Successful Event A Good Marketing Plan is at the Heart of Every Successful Event Kate Gingold / Tuesday, February 28, 2023 0 1874 Article rating: 4.0 The venue, décor, entertainment, and all your hard work won’t matter a bit if no one shows up. Here’s how to plan your marketing to ensure a great event: Read more
What to Keep in Mind When Adding Hashtags to your Facebook Posts What to Keep in Mind When Adding Hashtags to your Facebook Posts The Sprocket Team / Tuesday, February 14, 2023 0 2628 Article rating: 3.0 Hashtags have been around since 2007, but how important are they in 2023? Read on to learn whether you should still be using hashtags in your social media marketing. Read more
How Do You Figure Out Which Social Network is Best for Your Business? How Do You Figure Out Which Social Network is Best for Your Business? The Sprocket Team / Tuesday, January 17, 2023 0 2165 Article rating: 4.0 When new social media platforms seem to pop up every minute, how do you decide which network deserves the biggest chunk of your resources? Answering these questions helps: Read more
New Year Goals Are Top-Of-Mind for the Sprocket Team. What Is Your Team Planning? New Year Goals Are Top-Of-Mind for the Sprocket Team. What Is Your Team Planning? First in a series Kate Gingold / Monday, January 9, 2023 0 2011 Article rating: 3.0 Tossing out the old year calendar is so satisfying! Now, what great things can we accomplish before December rolls around again? Find out what Sprocket is going to do and maybe get inspired yourself! Read more
A Quick Glance Back at the Digital Marketing Changes in 2022 A Quick Glance Back at the Digital Marketing Changes in 2022 Kate Gingold / Monday, December 12, 2022 4 2289 Article rating: 4.0 Yes, Elon Musk spent most of the year monkeying around with Twitter, but for small biz owners, the following changes were more important to their businesses: Read more
Are You Failing at Social Media Marketing? Here Are 5 Possible Reasons Why: Are You Failing at Social Media Marketing? Here Are 5 Possible Reasons Why: The Sprocket Report Kate Gingold / Tuesday, November 8, 2022 2 2177 Article rating: 3.0 Social media platforms may wax and wane, (We’re keeping an eye on Twitter!) but since they are so crucial to your business marketing, read on for mistakes to avoid.https://sprocketwebsites.com/Blog/5-ways-youre-failing-at-social-media Read more