We live in an era where social platforms function as news sources, search engines, and reviews. But with so many brands competing for attention online, authenticity is vital, which is where micro-influencers are important.

The longer data is tracked, the more our industry is learning about how AI impacts digital marketing. Sprocket is seeing similar outcomes within our own client base.

It’s November already, and you know life is only going to get busier. Take some of the pressure off by planning the next few months of marketing with a digital content calendar.

Competition is intense on the internet, and AI summaries are only making it worse. Better branding is what experts suggest, and one way to do that effectively is to focus on a niche.

In today’s always-on digital world, customers expect instant and personalized responses – and that includes in your social media channels. If your business is active online (and it absolutely should be!), you need a clear and consistent customer service strategy for your social platforms.

Yes, comprehending today’s Search Engine Optimization landscape is overwhelming. Your competition is also perplexed and hesitating, which is why it is vital that you act now.

Considering a new website — or cleaning up an older one? Before you get to work, check these top ten mistakes people are STILL making on their sites in 2025.

We’ve been discussing search engine optimization best practices, which make a great blueprint for building a new website. But what if you aren’t ready to start all over? Here’s a checklist for retrofitting the website you already have:

We first wrote about interstitial ads when Google first started penalizing websites that use them, way back in 2017. New standards went into effect during 2025, so it’s a good time for a review.

Lately, a big buzzword (buzzphrase?) has been “Search Intent,” which is crucial to successful online search today. Read on to learn what this is and why your web content should reflect it.