Do These 10 Common Mistakes Need Fixing on Your Website? Do These 10 Common Mistakes Need Fixing on Your Website? Kate Gingold / Tuesday, October 7, 2025 0 13 Article rating: 3.0 Considering a new website — or cleaning up an older one? Before you get to work, check these top ten mistakes people are STILL making on their sites in 2025. Read more
Retrofitting Your Website for Better SEO in the AI World Retrofitting Your Website for Better SEO in the AI World Kate Gingold / Monday, September 29, 2025 0 116 Article rating: 4.0 We’ve been discussing search engine optimization best practices, which make a great blueprint for building a new website. But what if you aren’t ready to start all over? Here’s a checklist for retrofitting the website you already have: Read more
Google’s Current Approach to Interstitials: What You Need to Know Google’s Current Approach to Interstitials: What You Need to Know The Sprocket Team / Tuesday, September 23, 2025 0 830 Article rating: 3.0 We first wrote about interstitial ads when Google first started penalizing websites that use them, way back in 2017. New standards went into effect during 2025, so it’s a good time for a review. Read more
Defining “Search Intent” for Writing Targeted Website Content Defining “Search Intent” for Writing Targeted Website Content Kate Gingold / Monday, September 15, 2025 0 171 Article rating: 4.0 Lately, a big buzzword (buzzphrase?) has been “Search Intent,” which is crucial to successful online search today. Read on to learn what this is and why your web content should reflect it. Read more
Your Business’s Options for Social Media Marketing Your Business’s Options for Social Media Marketing Kate Gingold / Tuesday, September 9, 2025 0 997 Article rating: 3.0 While social media is important to business marketing, the return on investment varies when the “investment” ranges from free to thousands of dollars a month. How does the smaller business owner figure it out? Read more
SEO Tips to Write Web Content for Google's AI Overview SEO Tips to Write Web Content for Google's AI Overview Kate Gingold / Monday, September 1, 2025 0 1301 Article rating: 4.0 Search is changing fast, which means your search engine optimization techniques also have to change. While there is no guaranteed road to success, read on for some tips that will help. Read more
Content Marketing: Organizing a Modern Social Media Strategy Content Marketing: Organizing a Modern Social Media Strategy Kate Gingold / Tuesday, August 26, 2025 0 1617 Article rating: 3.0 Writing web content is important, but your work doesn’t stop when you hit “publish.” For your content to make an impact, it needs to be seen, shared, and engaged with. That’s where a well-organized social media strategy comes in. Read more
How Google's AI Summary Messes with Click-Throughs — And What to Do Now How Google's AI Summary Messes with Click-Throughs — And What to Do Now Kate Gingold / Monday, August 18, 2025 0 1638 Article rating: 4.0 Your prospect asks Google a question. They get an answer in the AI Summary. And they never go to your website that provided Google the answer. Great for them. Lousy for you. So, is SEO now useless? Read more
Boost Your Non-Profit Organization's Visibility with Social Media Boost Your Non-Profit Organization's Visibility with Social Media Kate Gingold / Tuesday, August 12, 2025 0 1647 Article rating: 3.0 Social media marketing can be powerful, but it's hard to find time to post. And it’s anyone’s guess what actually works. If this sounds like your organization, here’s your quick, updated master class. Read more
What Is Schema and Why Do I Want It for My Website? What Is Schema and Why Do I Want It for My Website? Kate Gingold / Monday, August 4, 2025 0 1539 Article rating: 4.0 Working to improve the SEO of your business website? You’ve probably run across references to “schema” and wondered what it is and if you really need it. Read on for a brief overview. Read more