Experiment with Facebook Ads to Boost Your Business Brand
Get in front of new eyeballs
Back when I had only a few weeks’ of practice doing Facebook ads, I remember being impressed by the results. Since then, I have racked up years of experience creating and running Facebook ads for clients, so let me tell you what I have found: Results.
Huge campaigns require huge wallets and small businesses simply can’t cough up the same budget as bigger businesses. While I understand the need to be careful with how small biz owners delegate funds, I also know that you have to give a little to get something in return. Working out those Return On Investment numbers is important, so run through the exercise to figure out what you have to spend on advertising.
I’ve learned that setting even a very modest advertising budget can generate some big results, especially for a company that is just starting down the paid-ad path. Facebook is a great place to start experimenting with online advertising because you can spend as little as $1 per day or run a one-week campaign for $25.
Facebook will show your ad to the audience you choose. If you make pizzas, that audience could be any person within a one-mile radius of your shop. Or, if you publish a wedding magazine, your target audience could be all the women between the ages of twenty and fifty who are engaged.
For a dollar, you might get 100 views of your ad and maybe 5-10 clicks on it. That’s not a lot, but it’s an inexpensive way to try out your Call To Action, run A/B tests, and hone your marketing message – with great analytics from Facebook to study as part of the package. Once you get a better idea of what your ROI is, you can always scale up your spend on the best-performing ads.
Begin by setting some goals and timetables and continually re-evaluate them. Figure out what you did right and what didn’t work so well. Fine-tune your ads and set new goals to keep your campaign moving forward.
Facebook certainly has its issues, but it is still a mammoth platform that reaches all kinds of demographics and makes for a great sandbox. You won’t know if your customer is there unless you try it out. Fortunately for you, the cost to play in the sandbox is not going to blow the budget, so go ahead and experiment! But if you’re still hesitant, then hand the task off to the Sprocket Websites team. Give us a call and we’ll put our experience to work for you.
Photo by Anna Shvets from Pexels
Photo by Tobias Dziuba from Pexels
This article is an update to “Is Paid Advertising on Social Media Right For You?” dated 2/12/2014.