While new social media platforms pop up constantly, Facebook continues to be a formidable marketing tool deserving your serious attention. Have you followed these best practices?

As 2023 wraps up, let’s look back at a few of the changes in technology that most affected small businesses and their marketing strategies.

Since the beginning of the year, we have been experimenting with Facebook (Meta) advertising and letting you look over our shoulder. There was a bump in our road, so take a look:

We have been talking a lot about how to create a Facebook (or Meta) ad and how to track that ad’s effectiveness, but let’s take a step back and think about your ad’s audience.

Facebook Ads is loaded with reports and last time we gave a brief overview of what you’ll find. Today, we’ll look at our actual numbers and make some decisions.

The only way to tell if your ad is working is to measure. Fortunately, Meta (or Facebook, if you prefer) measures your ad a zillion ways. Now, you just have to read them all!

After tweaking the graphics and studying the search term data, we were ready to create our Meta (Facebook) ad. Follow along to see why we made the choices we did.

Since our lead generator is an SEO audit, our team should be all in on SEO, right? Yet, we’re planning a Facebook ad campaign right now. Wondering why we would do that? Let us explain…

Facebook is one of the easiest and least expensive digital marketing options available, but with any marketing, you need to know your “why” before taking the plunge.

A great lead generating offer is useless if no one ever sees it. That’s why the next step in our digital marketing experiment is ad creation.