There are more social platforms than ever and they are constantly changing. New features, algorithm shifts, redesigned interfaces, and policy updates – it can be overwhelming. But it’s also full of opportunity!

Starting a fresh new year inspires many of us to freshen up other parts of our lives. It’s inspiring us at Sprocket Websites Inc. to freshen up our branding! Check it out:

A common question we hear when helping clients with their marketing is: “Is this good enough?” The short answer is: “Only for now.” Marketing isn’t a one-and-done task. It’s an ongoing process that evolves along with your business.

The cornucopia is a common symbol of Thanksgiving, and Sprocket has used it before in our holiday greetings. This year, it was generated by Artificial Intelligence, and we had a little fun with it.

We live in an era where social platforms function as news sources, search engines, and reviews. But with so many brands competing for attention online, authenticity is vital, which is where micro-influencers are important.

The longer data is tracked, the more our industry is learning about how AI impacts digital marketing. Sprocket is seeing similar outcomes within our own client base.

It’s November already, and you know life is only going to get busier. Take some of the pressure off by planning the next few months of marketing with a digital content calendar.

Competition is intense on the internet, and AI summaries are only making it worse. Better branding is what experts suggest, and one way to do that effectively is to focus on a niche.

In today’s always-on digital world, customers expect instant and personalized responses – and that includes in your social media channels. If your business is active online (and it absolutely should be!), you need a clear and consistent customer service strategy for your social platforms.

Yes, comprehending today’s Search Engine Optimization landscape is overwhelming. Your competition is also perplexed and hesitating, which is why it is vital that you act now.