Is Your Website Mobile-Friendly for Customer Viewing? Are You Sure? Is Your Website Mobile-Friendly for Customer Viewing? Are You Sure? Kate Gingold / Tuesday, April 25, 2023 1 681 Article rating: 3.0 Eight years ago, Google started penalizing websites that were not mobile-friendly. Yet, 23.83% of the world’s top websites miss the mark. Does yours? Read more
Pros and Cons for Using Boosted Posts vs. Ads on Facebook Pros and Cons for Using Boosted Posts vs. Ads on Facebook Eighth in a series Kate Gingold / Monday, April 17, 2023 0 1034 Article rating: 4.0 Facebook is one of the easiest and least expensive digital marketing options available, but with any marketing, you need to know your “why” before taking the plunge. Read more
A Heads Up on How Influencer Marketing Has Changed Over the Years A Heads Up on How Influencer Marketing Has Changed Over the Years Breanne Bannon / Tuesday, April 11, 2023 0 730 Article rating: 3.0 When I first wrote about influencer marketing on social media, it was new and a real game-changer. But is it still a thing in 2023? Read more
Getting Our Hands Dirty to Grow Lead Generating Ads Getting Our Hands Dirty to Grow Lead Generating Ads Seventh in a series Kate Gingold / Monday, April 3, 2023 0 789 Article rating: 4.0 A great lead generating offer is useless if no one ever sees it. That’s why the next step in our digital marketing experiment is ad creation. Read more
When Was Your Last Blog Post? Here's Why You Should Get Back to It: When Was Your Last Blog Post? Here's Why You Should Get Back to It: Kate Gingold / Tuesday, March 28, 2023 0 570 Article rating: 3.0 A blog on your website is a powerful tool, and yet many businesses don’t have one or don’t update it, missing out on these valuable marketing opportunities: Read more
How We Put our Heads Together to Deliver and Market a Lead Gen Offer How We Put our Heads Together to Deliver and Market a Lead Gen Offer Sixth in a series Kate Gingold / Monday, March 20, 2023 0 1061 Article rating: 3.0 If you could just show them what you do, wouldn’t customers love what you offer? That was the challenge for our Sprocket team. And here’s how we’re meeting it: Read more
Pursuing Quality, Not Quantity, Is the Best Use of Your Marketing Dollars Pursuing Quality, Not Quantity, Is the Best Use of Your Marketing Dollars Breanne Bannon / Tuesday, March 14, 2023 0 791 Article rating: 3.0 While there is power in numbers, you might be wasting valuable marketing dollars trying to reach people who don’t care what you’re selling. Let’s review: Read more
Next, Choosing a Lead Generator that Targets the Right Client Next, Choosing a Lead Generator that Targets the Right Client Fifth in a series Kate Gingold / Monday, March 6, 2023 0 791 Article rating: 4.0 For many business owners, investing in monthly marketing services sounds like a risk too great to take. Here’s how we are meeting the challenge to neutralize that risk. Read more
A Good Marketing Plan is at the Heart of Every Successful Event A Good Marketing Plan is at the Heart of Every Successful Event Kate Gingold / Tuesday, February 28, 2023 0 692 Article rating: 4.0 The venue, décor, entertainment, and all your hard work won’t matter a bit if no one shows up. Here’s how to plan your marketing to ensure a great event: Read more
When Setting Your Sales Goals, First Ask: What Is the Customer Journey? Then Improve It. When Setting Your Sales Goals, First Ask: What Is the Customer Journey? Then Improve It. Fourth in a series Kate Gingold / Monday, February 20, 2023 0 648 Article rating: 4.0 When you’re a business manager or owner, once you choose your goals, it’s time to strategize. The relationship with your customer is crucial to those plans. Read more