Congratulations on Choosing Facebook Ads! Now, Which of the 13 Types Do You Want? Congratulations on Choosing Facebook Ads! Now, Which of the 13 Types Do You Want? Tenth in a series Kate Gingold / Monday, May 15, 2023 0 767 Article rating: 4.0 There are good reasons to run Facebook ads while working on your website’s SEO, but how do you pick the right one for your marketing strategy? Read more
Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines Breanne Bannon / Tuesday, May 9, 2023 0 853 Article rating: 3.0 For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know: Read more
On the One Hand, SEO. On the Other Hand, Ads. Should You Choose One or Both? On the One Hand, SEO. On the Other Hand, Ads. Should You Choose One or Both? Nineth in a series Kate Gingold / Monday, May 1, 2023 0 842 Article rating: 4.0 Since our lead generator is an SEO audit, our team should be all in on SEO, right? Yet, we’re planning a Facebook ad campaign right now. Wondering why we would do that? Let us explain… Read more
Is Your Website Mobile-Friendly for Customer Viewing? Are You Sure? Is Your Website Mobile-Friendly for Customer Viewing? Are You Sure? Kate Gingold / Tuesday, April 25, 2023 1 693 Article rating: 3.0 Eight years ago, Google started penalizing websites that were not mobile-friendly. Yet, 23.83% of the world’s top websites miss the mark. Does yours? Read more
Pros and Cons for Using Boosted Posts vs. Ads on Facebook Pros and Cons for Using Boosted Posts vs. Ads on Facebook Eighth in a series Kate Gingold / Monday, April 17, 2023 0 1092 Article rating: 4.0 Facebook is one of the easiest and least expensive digital marketing options available, but with any marketing, you need to know your “why” before taking the plunge. Read more
A Heads Up on How Influencer Marketing Has Changed Over the Years A Heads Up on How Influencer Marketing Has Changed Over the Years Breanne Bannon / Tuesday, April 11, 2023 0 738 Article rating: 3.0 When I first wrote about influencer marketing on social media, it was new and a real game-changer. But is it still a thing in 2023? Read more
Getting Our Hands Dirty to Grow Lead Generating Ads Getting Our Hands Dirty to Grow Lead Generating Ads Seventh in a series Kate Gingold / Monday, April 3, 2023 0 807 Article rating: 4.0 A great lead generating offer is useless if no one ever sees it. That’s why the next step in our digital marketing experiment is ad creation. Read more
When Was Your Last Blog Post? Here's Why You Should Get Back to It: When Was Your Last Blog Post? Here's Why You Should Get Back to It: Kate Gingold / Tuesday, March 28, 2023 0 577 Article rating: 3.0 A blog on your website is a powerful tool, and yet many businesses don’t have one or don’t update it, missing out on these valuable marketing opportunities: Read more
How We Put our Heads Together to Deliver and Market a Lead Gen Offer How We Put our Heads Together to Deliver and Market a Lead Gen Offer Sixth in a series Kate Gingold / Monday, March 20, 2023 0 1068 Article rating: 3.0 If you could just show them what you do, wouldn’t customers love what you offer? That was the challenge for our Sprocket team. And here’s how we’re meeting it: Read more
Pursuing Quality, Not Quantity, Is the Best Use of Your Marketing Dollars Pursuing Quality, Not Quantity, Is the Best Use of Your Marketing Dollars Breanne Bannon / Tuesday, March 14, 2023 0 800 Article rating: 3.0 While there is power in numbers, you might be wasting valuable marketing dollars trying to reach people who don’t care what you’re selling. Let’s review: Read more