While there’s always something new, not every change is essential for the average small biz owner to embrace immediately. Here’s a quick look to see what might affect you:

Way back in 2015, I wrote about how LinkedIn upgraded its reporting, but so much has changed since. In fact, they improved their analytics again earlier this year. Here are the highlights:

Yes, Elon Musk spent most of the year monkeying around with Twitter, but for small biz owners, the following changes were more important to their businesses:

Traditionally, folks like to start fresh in the new year and that includes their business websites. We have identified five elements for you to focus on in 2023. 

Like us, you are probably involved with a not-for-profit close to your heart. One way you can support them this Giving Tuesday is to help build their online community. 

Back in 2015, I just rolled my eyes when I read that “Pinterest is the new Google,” but for certain industries, this is absolutely true. Should your business focus on Pinterest?

If your business is counting on a lot of sales during these last few weeks of the year, then you’ll want to invest some time into prepping your Google Business Profile properly.

Social media platforms may wax and wane, (We’re keeping an eye on Twitter!) but since they are so crucial to your business marketing, read on for mistakes to avoid.https://sprocketwebsites.com/Blog/5-ways-youre-failing-at-social-media 

Turning out promotional content on a regular basis can be daunting. If you are running on empty, here are some ideas to inspire you:

I've had severe secondhand embarrassment for questionable posts – and brands are not immune to social media faux pas. Do me a favor and try to avoid these “don’ts.”