When a small business budget can’t stretch any further, the small biz owner looks for free tools to help with social media marketing. Here’s an update to some tools I reviewed in 2016.

Engagement Overview was the last stop on our GA4 tour, but there is one additional report, not part of the basic profile, that we suggest you add: Google Search Console (GSC).

Most folks take email for granted – until it suddenly stops working as expected. Here’s what to know about this everyday tool before it becomes a technological nightmare.

Marketing is all about how you engage with your prospective customers, and keep them engaged through purchasing and beyond. Here’s how GA4’s Engagement report measures that:

Website, social media, pay-per-click ads – you have a lot going on when marketing your business, so you need an easy way to keep track of it all. Like a dashboard tool!

In our walk-through of the new GA4 reports, the most useful reports were saved for last. Today’s focus, the Acquisition report, is important to all kinds of businesses and deserves a closer look.

The spirit of rugged pioneers, proudly doing it all on their own, is integral to American history. But is being your business’s web developer, too, really the smartest use of your time?

While there is a plethora of information available in the new GA4 reports, knowing how to read the Life Cycle reports is probably most important for you and your team. Here’s what you’ll find:

Very young officemates may think Facebook always had a choice of reactions, but it was wasn't that long ago that “Like” reigned supreme. Take a stroll down Facebook’s Memory Lane with me:

As we’ve said many times, the latest incarnation of Google Analytics is endlessly configurable, so it’s helpful to group the cards you prefer to see into Collections for easy viewing.