You probably already know the answer to this, but let’s also talk about the audience your business wants to engage with before you jump on a social media platform.

Okay, if GA4 was correctly installed on your business website and the data is being recorded properly, it’s time to talk about what you’re seeing.

While you read all the chatter on social media marketing, you might be wondering if it's all just hype. Regardless of the various “expert” opinions, what’s most important is how YOUR bottom line is doing.

Since GA4 measures how engaged your website visitors are in a more glass-half-full way than the old UA did, start by familiarizing yourself with the terms and philosophies.

Everyone and their mother have mobile phones in their pockets, but judging by the number of bad mobile websites, it's hard to believe. Is yours one of the annoying ones?

If you opened up the new Google Analytics platform to see your business reports and were bewildered, you are not alone. Let’s try demystifying GA4 so you can use it.

When your customers have so many choices, your business must stand out in the crowd. For starters, try doing these three things:

At the beginning of a new year, everyone makes predictions on the next marketing trends. These are the ones we think you should keep in mind

Eight years ago, I wrote about what social media marketing trends were being predicted for 2016 and thought it might be interesting to see how much has – or hasn’t – changed since.

As 2023 wraps up, let’s look back at a few of the changes in technology that most affected small businesses and their marketing strategies.