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Buyable Pins on Pinterest for Marketers and Retailers

DIY Sprocket Solutions

Breanne Bannon 0 3587 Article rating: No rating

This week, Pinterest announced the rollout of buyable pins for U.S. Android users. Back in June, Pinterest announced buyable pins for iOS users as well. With Pinterest serving as a huge site for retailers and shoppers, it’s no wonder that they’re putting this sort of tool to use. Because about eighty percent of people buying things on Pinterest are doing so via mobile, buyable pins are a very smart and clear next step. They also announced The Pinterest Shop this week. The Pinterest Shop will serve as an opportunity for people to find collections of buyable pins that are handpicked by Pinterest.

Multiple Vendors Combine to Solve Problems

It Takes a Village... or in this case, a County.

Don Gingold 0 3395 Article rating: No rating

Some web developers are hackers (we mean that in the nicest way). They hand-code the website to meet the custom need. We applaud that; more power to them. But we're integrators and we like it when several standard, well-supported components can be artfully combined to solve the problem. Here's a great example.

New Website Takes Off During Breast Cancer Awareness Month

Revamp to Refocus the Message

Kate Gingold 0 3325 Article rating: No rating
While October goes pink as Breast Cancer Awareness month, the fight continues all year long. Among the warriors is Bosom Buddies of Arizona. We are proud to have worked with their staff to rebuild the website which helps them provide information and support to women and men in the Phoenix area.

How to Schedule Your Tweets

The Sprocket Report

Kate Gingold 0 3467 Article rating: No rating

While the whole point of Twitter is supposed to be real-time communication, sometimes we have to put the smartphone down and get other work done. Scheduling tweets can help you stay top-of-mind with customers when you’re busy elsewhere.

Marketers: Facebook Search Overhauled

DIY Sprocket Solutions

Breanne Bannon 0 3445 Article rating: No rating

This week, Facebook announced Search FYI. Facebook search was updated with new features and better suggestions. After checking them out, I’ve got to say that it is a big improvement over the previous capabilities. Changes include better personalized search suggestions and the addition of public posts and conversations.  These changes could mean some very interesting things for content marketers.

Top Mistakes of People Who Have Just Started Social Selling

DIY Sprocket Solutions

Breanne Bannon 2 3732 Article rating: 5.0

There are countless businesses on social media at this point –both new and old to the game by now. When businesses decide to take the step to use their social media platforms as a selling tool, there are some common mistakes that people seem to make again and again. Before you jump the gun, take a look at some of the biggest offenses of businesses who have just started in the social selling game.

Know Your Strengths – Delegate Your Website

The Sprocket Report

Kate Gingold 0 3587 Article rating: No rating
American history is chock-full of rugged pioneers who take pride in doing it all on their own. That independent spirit continues today from Kickstarter entrepreneurs to DIY hardware stores to home-made wedding crafts on Pinterest. But trying to wear the web developer hat could actually hurt your business.

Facebook's Dislike Button: Marketing Friend or Foe?

DIY Sprocket Solutions

Breanne Bannon 0 3132 Article rating: No rating

By now, most of us have heard the news: Facebook is working on a dislike button. While we don’t have all the details, speculation about what that kind of button will mean is running rampant. On one end, people are worried that having a dislike button will turn Facebook into a cyber bullying feeding frenzy. On the other hand, people are excited to be able to convey empathy on posts that might not be sharing good news. Then there is also the whole dynamic of how this might impact online marketing. In my opinion, Facebook has nothing but the best of intentions here and it’s really going to be up to the people to determine how this is executed.

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