Most business owners and organization managers just want a nice-looking, hard-working website and they don’t really care how that happens. We use DNN to build our sites and here’s why it’s the perfect choice for our clients:

The first step in having a successful social media marketing campaign is having great content to share with the masses. But, what comes next? Distributing your content! I’ve been using and doing research on some sponsored options and most recently have been looking into LinkedIn’s Sponsored Updates. LinkedIn Sponsored Updates are a paid media option for sharing your messages with the right people. Is it something worth looking into? In my opinion, if you’re considering a business to business paid campaign option, I think it is. 

Let me start by saying –not every business needs to be on Instagram. I think we have a tendency nowadays, with all of these different social networks, to try to be everywhere, everyone, and everything. Instagram is slightly different than your average social media platform and, when used for marketing, it’s really used to show your business’ creativeness, humor, passion, etc. If you’re considering an Instagram account as a marketing tool for your business, ask yourself if your target audience is active on Instagram and, if so, have any of your competitors been successful with it? If so, then you should definitely jump in. There are a few basics that you should be sure to check on your list. Like any social platform used for marketing –you’ll have to take a step back and work out a plan, understand there is going to be some sort of testing and tracking phase, and expect a few kinks as you’re learning your way.

Blogging has come a long way from the days of telling people what you ate for breakfast. Your website’s blogging capability is an indispensible marketing tool. Are you using it to its fullest?

Want to know the Number One item necessary for a successful event marketing plan? Actually making one! You would not believe how many companies and organizations are just winging it. Take a look at these real-life examples and see if you’re guilty of these planning omissions.

Social media management can turn into a total time suck if you let it.  Now, I'm not saying that you should stop spending time on your social media marketing, I'm saying that you should plan your time to work more efficiently.  Work smarter, not harder. We've all been sucked into the abyss that is Twitter.  We scroll, then click and read, click and read, click and read, look up and found that 4 hours have gone by and you're still sitting there in your pajamas.  That was a waste of time...

Whether you hire a big company to build your new website, do it yourself or find a solution in between, you will cut costs and launch quicker if you prepare before getting started. Gather your thoughts and content with this Website Checklist.