Running social media for your small business is no small task, but it also doesn’t have to be overwhelming. If you’re looking for some free, and reliable, tools to help you along the way – look no further. Once you decide who your audience is, what platforms you should be on, and what content you’ll be posting –you will need a little assistance putting your plans into action. Here are 5 free social media marketing tools for small businesses to execute their marketing campaigns.

To drive traffic to your website from Facebook, you copy/paste your website address into the status line, and voila! Facebook puts a picture and a description. But wait, that's the wrong picture! Here's the OpenGraph way to fix that.

If you’re running a social media campaign for yourself or a client, you may be wondering what the best way to track your efforts will be. Look no further than the site Cyfe -an all in one dashboard providing a suite of widgets for social media, analytics, marketing, sales, support and infrastructure.. Cyfe offers social media analytics widgets that you can use to see important analytics and data about your activity on your social networks.

It’s finally happened, Facebook has expanded the capabilities of its ‘like’ button.  They have been working for more than a year to add options to posts beyond ‘liking’ them.  Now, they have officially and globally launched ‘reactions’.

Instagram contests are a great way to increase engagement, get people talking about your business, increase your followers, and more. The trick is to run a successful Instagram contest that can accomplish these goals. So, what do you need to create a successful Instagram contest? Well, there are actually several components.

If you’re questioning what platforms would be best for you to boost your brand on social media, you may want to look no further than Instagram. In a recent study, Instagram was shown to bring 57 times more brand engagement than Twitter! This is huge if you’re looking to have your business seen and talked about. So, would your business benefit from being on Instagram?

Planning a not-for-profit event? Do you have a speaking engagement coming up? What about that store-wide sale you’re holding? To pull off any of these successfully, your audience needs to get the news. So stop making it so difficult for them!