Start the New Year with a Clean Website - Website Design | Naperville | DNN | Social Media | WordPress
Search
× Search

Sprocket Websites - Blog / News / Updates

Start the New Year with a Clean Website
Kate Gingold
/ Categories: The Sprocket Report

Start the New Year with a Clean Website

The Sprocket Report

Just a couple of days off and you’ve come back to a ton of stuff to do. Of course you want to get to work, but take a few minutes first to clean 2016 off your website. Nothing is more stale than last year’s “news.”

 

You may have updated your news just a WEEK ago, but now it looks like you updated it a whole YEAR ago. Stale webpages make folks wonder if you’re out of business. Or just unprofessional. Spruce up your website to show off your strengths and inspire confidence in your prospective customers!

 

Banner Images

If you posted a holiday-themed banner image on your website or social media pages, replace it pronto. Garbage trucks are picking up Christmas trees so it’s time to move on. Choosing something less timely will give you a little wiggle room on when it next needs to be swapped out. Wintry scenes or people in sweaters should work until March.

 

Event Calendars

An archive of old events can be useful because it illustrates how active your organization has been, but upcoming events should be exactly that.

 

Most web platforms will let you post recurring dates. For instance, if you have a regular meeting every other week or the first Thursday of the month, you can just set it up once and let the platform repost for you.

 

If you don’t hold a lot of events, a calendar might not be your best choice as it looks lonely with only one event posted to the big empty month. Instead, consider a simple Upcoming Events list that promotes the next few event dates, even if they are months from now.

 

Blog and/or News Posts

Everyone loves to write their first blog post of January – usually about how the new year will be better than ever. That post looks woefully stale by Valentine’s Day, which is when folks remember they never wrote a second post. Write that second post NOW while you’re working on the first and make it a more “evergreen” topic. Then if you don’t get to the third post right away, at least it’s not as dated-looking.

 

Consider also that most web platforms have scheduling features. You can write a year’s worth of posts and schedule when they will be published. You can also schedule when posts are removed from the news feed. That way, event news will disappear once the event is over without you having to remember to go log back into the website and change it.

 

Copyright 

Newer platforms update the copyright of your website automatically when the time arrives, but if you have an older site, the copyright may need to be changed manually. Contact your webmaster and remind him or her to take care of it. That old date suggests to potential clients that you don't pay attention to details and that you may be out-of-touch with modern technology. Why give them reasons not to choose you?

 

Facing a fresh calendar does encourage us to make the most of the new year. New and better habits are admirable, but for success, let’s make those goals attainable. Use the tools of your website platform to keep your resolution of a clean, attractive website. Don’t know how to use the tools? Contact us for an hour’s worth of training. No useful tools available? Maybe it’s time for a new website. Give us a call and talk it over. We’re happy to help you make 2017 the best ever!

 

Previous Article Content Marketing: Organizing a Social Media Strategy
Next Article The Impact of Google’s Mobile Intrusive Interstitials Penalty
Print
1695 Rate this article:
No rating
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

x

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Theme picker

Contact author

x

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! - we always have a guest post as well.

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

Read Archived Articles

Search

GET SOCIAL

LEARN MORE

Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2020 by Sprocket Websites, Inc.
Back To Top