Content Marketing: Organizing a Social Media Strategy
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When you’ve created new content through an article or other original work, only half of your job as a content marketer is actually done. You may have planned and then executed the writing of a great article, but there are a whole other set of steps to take next. Obviously a main goal of content marketing is to be seen. You are trying to provide current and relevant information to your readers and followers. The way that you promote the content you’ve created is just as important as the content itself. It’s essential to organize a social media strategy.
Once your article is written, the first thing that you need to do is promote it. Go through your social networks, decide which is best for posting that particular content, and contour each post to fit each individual social media platform. That isn’t going to be the first and last time that content ever gets churned out though. You want to reach the maximum amount of followers in the most influential way possible. This means that you need to come up with a reposting schedule.
If it’s content without an expiration date (it will last and be accurate for a long time), fill slots in a reposting schedule. Allow it to appear on a regular basis. You can use a spreadsheet or a program like Hootsuite to map out exactly when this recycled content will be scheduled to go out. This also helps to ensure that you have posts of original content already created and set to go out on a daily basis on social media.
While you’re creating a reposting schedule, you can decide which social media networks the article will be best for. Certain content may do better to be featured on certain platforms. If you think that a particular piece of content will do really well on one platform, you may consider spending a little extra money boosting or advertising the post on that specific social media platform to get a better reach. Just be sure to have a clear call to action, a well selected demographic to reach, and a goal in mind for the boost.
Original content is key. However, if you write an article, you have to do something with it. You can’t just write an article, post it to your website, and never tell anyone it’s there while expecting them to find it. That’s not the way content marketing works. You have to come up with a social media strategy that compliments your content marketing efforts. It is a hand in hand approach.
Do you currently use a reposting schedule for your original content? If not, is it something you’ll consider going into the New Year? What have your experiences been? Comment below!