Are You Still Making These Twitter Mistakes? - Website Design | Naperville | DNN | Social Media | WordPress
Search
× Search

Sprocket Websites - Blog / News / Updates

Are You Still Making These Twitter Mistakes?
Breanne Liebmann
/ Categories: DIY Sprocket Solutions

Are You Still Making These Twitter Mistakes?

Back in 2013, I was a Twitter marketing newbie. I have certainly upped my game since and the game has changed a bit as well, so I thought it important to review the Twitter faux pas that can totally ruin your marketing plan. 

Thoughtless Follows

Twitter etiquette – and marketing strategy – used to advise you to follow back everyone who followed you, but it’s better to take a more thoughtful approach. Nobody needs to read toxic tweets and low-quality connections can actually be bad for your reputation. Definitely pay attention to who you are following and have a good reason why. 

Over-Automation

Tools make it ever easier to automate social media, but when each tweet or response is automated you are not actually connecting with people at all. Make it a point to interact personally with anyone who has reached out to you, especially if they have a complaint. 

Over-Selling

You want to get people interested in your product or service, yes, but you don’t want to be pushing sales all the time. No one likes that. Of course you want to feature your business, but try tweeting messages that are fun and thought-provoking so followers will read and share them. 

Dumb Controversy

Thought-provoking is one thing. Provoking thoughtlessly is quite another. Yes, controversy gets attention, but is it the kind of attention that will help or hurt your business? Use your head before you post that contrary opinion or off-color joke and be ready to do damage control if the reaction isn’t what you expected. 

Cross-Posting

What works well on one social media platform doesn’t necessarily work well on them all. Twitter has a particular flavor all its own, so to do well there, take advantage of Twitter’s unique strengths and limitations. Get a handle on hashtags, influencers, retweets and so on to get the most from your efforts.

Some businesses really shine on Twitter, but it’s not a perfect outlet for everyone. Keeping some sort of presence there for connecting with your customers makes sense, but if Twitter is not your major audience, that’s okay, too. Just be sure that if you are going to tweet, do it right, and if that’s too much work, consider handing the chore over to us. I’ve had plenty of practice since 2013!

 

This is an update to “Twitter Round 2: Top 5 Twitter Faux Pas” dated 2/27/2013. 

 

Previous Article Today, Use Marketing to Catch the Eye and Warm the Heart
Next Article Gut-Punched by Quarantine? Time to Innovate!
Print
79 Rate this article:
3.0
Breanne Liebmann

Breanne LiebmannBreanne Liebmann

Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.

Other posts by Breanne Liebmann

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Theme picker

Contact author

x

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! - we always have a guest post as well.

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

Read Archived Articles

Search

GET SOCIAL

LEARN MORE

Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2020 by Sprocket Websites, Inc.
Back To Top