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Gut-Punched by Quarantine? Time to Innovate!
Kate Gingold
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Gut-Punched by Quarantine? Time to Innovate!

The Sprocket Report

One big advantage small business has over bigger competitors, coaches say, is that small biz can be “agile.” Never has it been more important to learn what this means and how this applies to your business.   

“Agile.” 

“Growth hacking.” 

“Business disrupter.” 

We all talk the talk. Now it’s time to walk the talk. 

We have experienced the shock, the retreat, and the make-do. The next step is to act boldly because it looks like “going back to normal” may not be an option for a long time. Public health issues are still in flux, the economy is facing serious difficulties and the people’s confidence is severely shaken. We need a new plan to keep our businesses alive – and fast!

Many small organizations have already pivoted. No doubt you have heard about distilleries making hand sanitizer, real estate offices providing virtual tours, and, of course, restaurants converting to pick-up meals and grocery sales. For some, their new systems are just barely keeping their heads above water, but others, like this party supply business, are “doing better than we did before.” 

Some groups will switch back to their old business models as soon as they can. Others, such as DuPage PADS, are using the current situation to completely rethink their approach. How about you? There is no better time to be the business disrupter who is agile enough to hack some growth. Or however that jargon goes.

But seriously, let’s brainstorm. And then act. Yes, this is like starting all over again, but think of all you have learned since you launched your first business. You’re so much better at this now!

What service or product can you offer that you can sell in this current environment? Hang out in online groups. Find out what people need and want these days. Bounce ideas off other people.

How can you produce and provide this new service or product? Join virtual business meetings. Make connections. Work the phone.

Don’t have the budget to implement and market your idea? Look for a partner to share the costs. Barter for services. Implement a stop-gap plan until you can roll out the new one. 

Hunkering down and hoping all that you worked for won’t slip through your fingers is a plan, but maybe not the best one. Let’s get fired up and meet the challenges head on! Wondering how your website fits into the new plan? Give us a call and let’s talk about it.  

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Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

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I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

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