Gut-Punched by Quarantine? Time to Innovate! - Website Design | Naperville | DNN | Social Media | WordPress
× Search

Sprocket Websites - Blog / News / Updates

Gut-Punched by Quarantine? Time to Innovate!
Kate Gingold
/ Categories: The Sprocket Report

Gut-Punched by Quarantine? Time to Innovate!

The Sprocket Report

One big advantage small business has over bigger competitors, coaches say, is that small biz can be “agile.” Never has it been more important to learn what this means and how this applies to your business.   


“Growth hacking.” 

“Business disrupter.” 

We all talk the talk. Now it’s time to walk the talk. 

We have experienced the shock, the retreat, and the make-do. The next step is to act boldly because it looks like “going back to normal” may not be an option for a long time. Public health issues are still in flux, the economy is facing serious difficulties and the people’s confidence is severely shaken. We need a new plan to keep our businesses alive – and fast!

Many small organizations have already pivoted. No doubt you have heard about distilleries making hand sanitizer, real estate offices providing virtual tours, and, of course, restaurants converting to pick-up meals and grocery sales. For some, their new systems are just barely keeping their heads above water, but others, like this party supply business, are “doing better than we did before.” 

Some groups will switch back to their old business models as soon as they can. Others, such as DuPage PADS, are using the current situation to completely rethink their approach. How about you? There is no better time to be the business disrupter who is agile enough to hack some growth. Or however that jargon goes.

But seriously, let’s brainstorm. And then act. Yes, this is like starting all over again, but think of all you have learned since you launched your first business. You’re so much better at this now!

What service or product can you offer that you can sell in this current environment? Hang out in online groups. Find out what people need and want these days. Bounce ideas off other people.

How can you produce and provide this new service or product? Join virtual business meetings. Make connections. Work the phone.

Don’t have the budget to implement and market your idea? Look for a partner to share the costs. Barter for services. Implement a stop-gap plan until you can roll out the new one. 

Hunkering down and hoping all that you worked for won’t slip through your fingers is a plan, but maybe not the best one. Let’s get fired up and meet the challenges head on! Wondering how your website fits into the new plan? Give us a call and let’s talk about it.  

Previous Article Are You Still Making These Twitter Mistakes?
Next Article We Used to Think Social Media Marketing Was Hard and It Still Is.
409 Rate this article:
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.


Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Theme picker

Contact author


About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

Read Archived Articles




Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2020 by Sprocket Websites, Inc.
Back To Top