Instagram contests increase engagement and get people talking about your business, but a contest needs careful planning to be successful. Here’s what you should know to get started:

Hashtags have been around since 2007, but how important are they in 2023? Read on to learn whether you should still be using hashtags in your social media marketing.

I've had severe secondhand embarrassment for questionable posts – and brands are not immune to social media faux pas. Do me a favor and try to avoid these “don’ts.” 

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In the second half of 2020, you may have noticed that Facebook was promoting the use of hashtags on posts by offering predictive text suggestions. Are you watching to see if it will take and wondering how to do it right for your business?

Back in 2013, I was a Twitter marketing newbie. I have certainly upped my game since and the game has changed a bit as well, so I thought it important to ...

While the whole point of Twitter is supposed to be real-time communication, sometimes we have to put the smartphone down and get other work done. Scheduling tweets can help you stay top-of-mind with customers when you’re busy elsewhere.

Still giving Facebook hashtags a go?  Great! Assuming you're using them correctly... If you're using hashtags on Facebook, you have to remember that it's not the same platform as Twitter.  There are different rules that apply.  The same basic structure is set up though.  You type in a "#" symbol and then whatever single word or phrase without spaces that you want to use (sans symbols).  What else do you need to remember though?

Well it’s official, no matter how you feel about them –hashtags have now officially made their way onto the Facebook playing field.  They are fully interactive; not just a sad leftover symbol copied from a Twitter post.  What does this mean for your business?  Well, as we’ve seen on Twitter, hashtags can be totally beneficial when used properly and nothing but noise when used badly.  Surely there will be a few bumps along the way while all of Facebookland is learning this Twitterverse function.  When Facebook introduced Graph Search, it was a big deal.  Problem is –the reach of the graph search is limited to what is contained in people’s friend’s profiles.  Hashtags reach a whole new realm of customers.  You just have to have a common idea and viola! #InstantConnection