Facebook Is Re-Focusing on #Hashtags – So Should You, Too?
× Search

Sprocket Websites - Blog / News / Updates

Facebook Is Re-Focusing on #Hashtags – So Should You, Too?
Breanne Bannon
/ Categories: DIY Sprocket Solutions

Facebook Is Re-Focusing on #Hashtags – So Should You, Too?

A trend to watch for in 2021

3 minute reading time

In the second half of 2020, you may have noticed that Facebook was promoting the use of hashtags on posts by offering predictive text suggestions. Are you watching to see if it will take and wondering how to do it right for your business?

Early on, hashtags on Facebook were just sad leftover symbols copied from a Twitter post, but Facebook officially introduced hashtags on their own platform back in 2013 when we first wrote about it. While hashtag use flourished on Instagram and LinkedIn, it never really became the norm on Facebook. In fact, BuzzSumo did a study in 2016 and found that posts with hashtags did not reach as many people as posts without hashtags. Marketing advice based on that study suggested leaving hashtags to Twitter and Instagram. 

Of course Facebook now owns Instagram, so they have access to the analytics and code that helped make connecting through hashtags successful on that platform. Relaunching hashtag use on Facebook only makes sense for them and marketing gurus are predicting that this might be a big trend in 2021. If you are going to try using more hashtags on Facebook this year, here are some best-practice reminders: 

  • DO make your hashtags easy to remember, easy to spell, and easy to pronounce.
  • DON’T over-do the number of hashtags for your audience. Start with 3-5 and experiment to see where their “spam” limit is. 
  • DO try unique keywords and hashtags. 
  • DON’T use hashtags that are too generic. Focus on tags specific to the audience that you want to reach.
  • DO research hashtags before you using them. Save yourself the embarrassment of becoming associated with topics you didn’t intend.
  • DON’T break up words with spaces or punctuation because it changes the tag and the search relationships.
  • DO use hashtags to connect with the communities in which your company is a member.  Also use tags yourself to stay up to date on industry trends, community events, and hot topics.
  • DON’T forget to capitalize individual words within a hashtag to make it easier to read.

The jury is still out on how hashtags will fare on Facebook this time around. We’ll be on the lookout to see which companies are using them and how so we can report back. Our Sprocket Websites team works to stay up-to-date on marketing trends to help our clients stay top-of-mind. If you need marketing assistance, just give us a call

This article is an update to “#HashtagsonFacebook: Dos and Don’ts” dated 6/19/2013. 

Previous Article Taking Your Website's Google Analytics to Heart Is a Worthwhile Resolution
Next Article How to Analyze and Act on Your Facebook Analytics
633 Rate this article:
Breanne Bannon

Breanne BannonBreanne Bannon

Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.

Other posts by Breanne Bannon

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Theme picker

Contact author


Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles




Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2022 by Sprocket Websites, Inc.
Back To Top